Digital communication evolved from standard, more formal means, towards friendly, viral tools. The “why” is rather a no-brainer. It did so because it followed the mass of people that crowded the most intuitive, friendly and progressive networks.
We are now experiencing communications that recreate in the cyber medium the vibe of face-to-face discussions, as much as possible. We send smileys, we generously impart GiFs, memes, photos, audio sequences and generally, we mimic real meetings with a combination of digital signs and feeling conveyors.
The next level of interactions is here
Social Media imitated real social interactions, bringing in gradually more tools of success in its attempt. But it all has a commercial underline, which is not contradictory to the first statement here, because society too has commercial nuances – some might even say highly intensive commercials tones, not just nuances.
Therefore Social Media opened up into messaging networks, which in turn opened up to peer-to-peer payments.
Say what and where – you might ask. “Payments in Messenger comes to France and the UK”, titles AndroidHeadlines.
The initiative is bound to be one of impact. In any case, it is very interesting to follow the developments, no matter that we root for it, or on the contrary, we would rather remain conservative in our payment options.
The feature is intended for friends transferring money to each other, but it might be just the first step. Depending on how this capability will be received, perhaps Facebook will extend it for other purposes, too.
You may find out more about the necessary steps and the security guarantees in the source article.
Monetization, comfort and emotions
It is only logical that many of the great digital tools count on users getting familiarized with their features, then becoming almost addicted to them, to a degree where even changes towards monetization don’t bother them.
Due to the fact that a certain such product proves useful and dependent, one would be willing to pay for extra features, or even for upgrading older features.
Facebook keeps many of its attractive features in the freebie zone, be its main social network or the more recent Messenger. Changes may revolt users, but they still remain enlisted. Of course, there also is such a thing as the straw that broke the camel’s back, but this network seems to be attentive enough to avoid it.
Instead, going with the flow, as you can see, the company decided to dip its toes into the payment market waters. Do you think this is a successful move or not?