The 10th edition of the Google I/O took place this year as usual in San Francisco, CA. The 2017 edition enthralled the participants present in the Shoreline Amphitheatre with quite a few subjects. Subsequently the online media covered these topics and even launched full-on debates on the most intriguing announcements.
Although the news ranged from the Google Home device to the availability of the beta version of the Android “O”, the Google Assistant changes are the ones that went mainstream viral.
But what’s in this piece of news that managed to make it talk of the town?
Google Assistant – the new best friend for marketing professionals, as well as online retailers
You may take a guess now, using our subtitle as a clue…
Yes, you are right. Google will monetize its Assistant “with ads and e-commerce functionalities” – as the publication Android Headlines puts it. The precise statement belongs to Sridhar Ramaswamy, Senior Vice President of Advertising at Google.
The current debate regards placing this move in the bigger context, where Amazon’s Alexa is already way ahead of Google’s Assistant future version – or so say the specialist, basing their affirmation on the way Alexa manages to integrate into the Amazon shopping-centered ecosystem.
Why should we care?
It’s been a year since Google announced its AI Assistant at the previous I/O. The unveiling integrated the Google Home suite of launches.
An attempt to break down the important tech concepts involved here would look like this:
- AI (the technology behind Google Assistant, part of the huge machine learning, AI, smart tech trend)
- The integration of AI into the audience’s everyday habits (IoT-related, bringing technology on the go in as many aspects of our lives as possible)
- Digital marketing ( another extremely important phenomenon that went from serving businesses to making it clear that companies should integrate it I order to survive)
- Online shopping (a mass phenomenon that might see the limits of its expansion on geographical markets at some point – perhaps sooner rather than later – and which is looking for innovative ways of reinventing competition and of re-gaining the attention of potential shoppers).
We should care because the changes induced by each of these elements which now belong to our everyday lives have proven to be so far of a much higher impact than officially estimated. Reverberating through businesses, financial markets and all the little yet important things that shape the world around us, all these factors combined are the mixture of our high-end, high-tech future. Therefore, each change announced by the tech giants has the “butterfly effect” and it is indeed an interesting subject to follow.
Why did the Canvy Team find this Google I/O news interesting?
Well, first of all, we are developers. Naturally, our morning news counts tech subjects.
Secondly, we are interested in the way communications and technology shape human society and relationships in general.
Once shopping would be not just a few taps away, but at a couple of voice commands away, with AI Assistants perhaps even suggesting you what you might need or wish to buy – in a functional, almost perfect, competitive manner – it would be intriguing to see all the resulting changes for retailers, app developers, and communication operators, just to name a few.
Well, perhaps we’ve exaggerated – a bit, just for the sake of sharing our enthusiasm in the matter – but you get the picture.