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Who else is redesigning their communication app? – Canvy Team -selected tech news

Hello to all our readers! While browsing through last week’s notable news, we decided to see the details of a couple of MFST announcements. One of them in particular is of interest for us at this moment – and we will unveil our main reason later on in this post.

Microsoft and its spotlight news – hardware

First, let’s take a look at a couple of hardware news.

The company managed to keep their audience engaged last week, with its new lineup of Surface devices. You may see here a 60 second cut of a new dedicated ad. Not every rumor about these devices is positive, though: Forbes highlights the unpleasant “lack of repairability” characterizing the 2017 Surface Pro laptop, designed in a way that mimics Apple technology – in what the repairing is concerned.

Yet another MFST innovation is the Microsoft Modern Keyboard, featuring a hidden fingerprint sensor. Aiming to make passwords a thing of the past – at least for the users which enjoy biometric authentication, this new keyboard looks and feels a bit MacBook – like, as Daily Mail puts it.

Microsoft recent news – software

It seems we’ve entered a summer for significant updates, upgrades and for refreshing the look of certain applications – a thing we are most interested about.

Pix, the Microsoft camera app on iOS camera app, just took the idea of photo embellishing to a new level (new for Pix, customary for third-party apps that revolved around filters, photo enhancements and style filters – think the Prisma photo editing app, for example).

And last, yet not least, Skype will undergo a major redesign. The company unveiled the new look earlier this month, and we can see how they are going from the specific look towards one more in tone with the appearance of WhatsApp, Facebook Messenger or Snapchat. Is this how the desire to blend in looks like? Or is it that a certain visual aspect of what the communication apps are concerned proved to be the winning formula?

Going from cute to complex and discrete – this is how this move is perceived by some. True as it might be that we go on certain networks to reconnect with friends and discover groups based on interests, common activities or shared values – as adults we all spend a lot of time engaged in professional activities. A certain “attire” slowly works its way into the visual elements we are most attracted to – a nuance of seriousness gains momentum. In other words, although the fun and bright design lures people towards an app, classy visuals do win in the long run.

What do you think about the way certain apps modifies their look or logo? As you may have noticed on Facebook, here at Canvy we are in the process of implementing a major upgrade, looks included. Stay tuned to find out exactly when, and in the meantime, let us know your ideas on this subject at marketing@gocanvy.com.