Posts Taged niche

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Missing the old-school vibe? You can still spice up your life with it

Missing the old-school vibe? You can still spice up your life with it

A big hello this week from the Canvy Team! Do you have a Canvy contact that chose a black-and-white pic for his account? If you have, then think of him/her for the old-school vibe, and if you haven’t, just imagine it.

This guided our weekly net surfing session – amidst the great digital disruption, there are businesses that thrive in their own way, keeping their services behind the times. Or, if you like, outside the mainstream times, as we know them.

 

Retro companies – cool by default

While many products and offers fade into a mass of resemblance, due to competing for similar USPs, this is definitely not true in what the following selection of brands is concerned. Courtesy of Oddee.com, we browsed through a list of a list of “companies that time forgot”.

How about playing a cassette tape? With what, you may ask. Considering that the National Audio Company (NAC) from Springfield, MO annually produces and sells around… a few million items (10 million in 2014, to be more precise), there are people who definitely still possess the necessary gadgets to play cassettes. You may check the NAC website here, because yeah, they also have a digital presence. Did you think they only advertised via flyers and megaphone!?

Another company sells “pre-assembled DeLoreans starting at $57,500”. If intrigued, their online history is available for all those interested. The company has over five locations all over the US.

Now, if you feel nostalgic, all you have to do is move to the Boston area and have your fresh milk delivered at home by the vintage brand Thatcher Farm, or even become one of their employees. This company, much like the previous two, features a simple website, with all the essential data crammed in a few simple static pages.

What makes these companies cool is that they are indeed one of a kind, and they either survive comfortably or even thrive.

 

From companies to clients – some out-of-timely products

Again, we are not considering products that are ahead of their time, but those who are out of time. Of course, they were branded “hipster-tech”, due to the fact these products are also pointless. However, they are endearing and make you think “wow”. They risk of making you want to own one exemplary, too. Therefore – case closed. These are viable products, and the companies that manufacture & sell them probably do not risk much competition, either.

What are some of these products? The laser keyboard – OK, OK, that is a bit progressive. (But we also have the wooden keyboard in another online selection, so you can back off). A device that “turns your iPhone 6 into an old-school 4K shooter”, and a pocket-size coffee brewer top off this rather short list.

Jumping right into the other selection we found, what do you think of a contemporaneous instant photo printer? The guys from Fujifilm estimated they will have enough appreciative customers for its production to be worth it. How about a levitating speaker? Now, this is progressive. If you think it’s scary at some point, just smack it with your bamboo keyboard and you are all set – back into the present!

 

The right products & the right strategy for the right customers

What the above companies did, voluntarily or by chance (sorry to all the strategists out there, but the “by chance” eventuality is one we must take into account), is finding their niche. There are an increasing number of people who simply don’t enjoy the mainstream clichés. (Don’t be too optimistic now, it probably is considerably lower than the number of people who enjoy them, but hey – it’s enough to provide the customer base for these businesses.)

The secret is to find this “right place” on the market – and add passion into serving your customers. Tech can be fun, and beautiful, and cherish nostalgia at the same time.