Posts Taged canvy-team

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What could AR glasses mean for connectivity and communications? – The Canvy Team answer attempt

Recently, a patent application filed by the members of the Oculus R&D division allowed the online media to make a few educated guesses on how this gadget will look like.

You may read more details on this gadget – Facebook’s AR glasses – in this Engadget article. Essentially, the working principle is that of a “waveguide system that projects images and light into the user’s eyes”. The concept is not innovation per se, which means that the materialization should be excellent and in time, in order to stay ahead of its potential competition.

 

Will AR glasses cut their own niche on the market?

…or perhaps they don’t need to, since they might just work out as a handy and/or fancy accessory to smartphones. Here you may check out a 2015 rundown of the alleged such gadgets at the level of 2015. Just a couple of years later, and we still have not witnessed the large-scale success of the products mentioned in this article. Some of them are even a complete novelty for the 2017 reader, which means they have practically fallen off the board.

We have explained in a previous blog post the reason why AR (and not VR) works for the smartphones – therefore the choice of AR over VR comes without saying. The potential market for AR glasses consists of the mass of smartphone owners. Compatible smartphones, of course.

Therefore, all it might take is a working, attractive gadget, good marketing and attractive features – for this new trend to spread virally. There is, however, a fine line between success and flop when it comes to “accessory” gadgets, which might explain the careful way the tech companies proceed. Long planning stages, testing and re-configuring try to avoid the possibility of this type of gadgets being crushed once they “see the light”.

 

What you see might not be what you get

This does not refer to the above-mentioned gadget itself, so you may rest assured the Facebook team is indeed doing their best to produce a great device. The subtitle allegation concerns the target audience, or the market, if you will.

Sociology is the key to marketing success. Of course, nowadays it is itself based on big data parameters, so having access to correctly-processed big data is also a must. Here’s a factual example –let’s say an employed male in his 30 officially owns a smartphone. Although the account shows up in his name, due to the fact that his days are always busy and that he actually predominantly uses his work phone, the data concerning the use of his phone might in fact be generated by an elderly relative or a young one, with access to his phone.

Therefore, when estimating the chances of success on the market of a new device – the predictive capacities, even when automated, are not certitudes per se, even if some companies try to get to that point. There are a lot of smoke screens coming from the way things go in real life.

Sometimes it is hard to find the explanation for why a certain device did not meet its success, or why, on the contrary, the sales practically exploded on the market.

 

Key takeaways from the AR glasses (ongoing) saga

It turns out that when you are keen on an idea, and you also have the financial backup for it, it may be actually wise to go on perfecting it – don’t give up on your dream!

The market gets ripe for certain concepts, although it takes time – so pay attention and strike the iron while it’s hot – timing is important!

Keep your target audience on their toes, without revealing more than necessary, since the competition might be following your moves too.

(Well, some of you might already be extremely familiar with these best practices, but it never hurts to express them once more).

Good luck in your endeavors from the Canvy team. We are wondering how communications will look like with the AR glasses available for our users…

 

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Samsung Galaxy Note 8 teaser takes things one step ahead

While eagerly waiting for Samsung Galaxy Note’s launch during the event held in New York on 23rd August 2017, the teaser video for this most expensive Samsung phone so far has rolled out on the web. The video features a clear “one step ahead” strategy. Under the taglines “Do bigger things” and “DoWhatYouCant”, it packs a lot of promising words in just 37 seconds, inducing the expectation of a truly great device.

Why are we interested? Well, Samsung means Android, and Android means Canvy – enjoy a neat, organized style of connectivity and reimagine the way you connect by using our app!

Find out more about the Samsung Galaxy Note 8, also dubbed “the biggest comeback story in phones”, from this Tech Radar article.

Tekke, Street Fighter, video game, Canvy Team, news,

Analysis of a trending piece of news in gaming – the Canvy Team

Besides keeping an eye on the latest in technology, and especially in apps, we all know that signaling, “digesting”, and perhaps adding a bit of a different angle on the most recent stories serves in riding their ranking wave. This technique is established in the online environment.

When the spotlight news happens to be on a topic that we already know, fully understand or at least partially grasp – all for the better. But when the leading lady of the tech news is more of a niche subject for us – the Canvy team members that love to share weekly trending articles with our audience – we may be in a bit of a tight spot.

 

Exercising a different kind of topic

However, we decided to take the bull by its horns and attack the top trending tech story in the US region – two famous Japan-based fighting video games just got “DLC characters from old beat-’em-ups”, according to vg247.

Now, you may wonder what the link between this and the target audience for Canvy is. It might be that we have Canvy users that are passionate about fighting video games. Or not. Anyway, these games have a huge mass of fans, and most definitely their fans also own smartphones and have contact lists, therefore a potential need for our contact management app. But enough with the backstage justifications – let’s dive into the main story we picked for today.

 

What happened and why should the gamers feel thrilled?

As we mentioned above, two renowned games just got new DLC characters. FYI “DLC is extra content for a video game you download from the internet, either distributed by the game’s official publisher or a third party content producer.

Let’s also disclose the games – it’s all about Street Fighter – created by Capcom, and Tekken (Iron Fist, in Japanese) – created by Badai Namco Studios. Fighter fans will add to their arsenal in Street Fighter 5 the character Abigail – from Final Fight. Meanwhile, starting with Tekken 7 Geese Howard is the next add-on character.

The announcement was made on 16th July 2017 during the Evo (Evolution Championship Series) 2017, held in Las Vegas.

 

The humans behind the two games – and their alleged friendship

That’s the news – in a nutshell. Also, adding to that, it seems like for the first time (?) the two competitor developer companies teamed up, in a move that serves for the good of the fighter game genre – as the source we quoted in the beginning of our piece mentions.

A human-to-human friendship might be behind this move – respectively Yoshinori Ono (Street Fighter) and Katsuhiro Harada (Tekken) are rumored to get along, especially that in 2012 they collaborated on the crossover release Street Fighter X Tekken ( – now look back at our question mark from 5 rows above, and fully understand its purpose…).

 

The bigger image in all this

Software developers create games, programs or applications, which in turn expand their own life and meaning when imbued with the perspective, actions and energy of all the users around the globe. It’s a case of double creation – the backbone fueled by developers gets full life only once the audience fills it with actions, purpose, feedback, and continuous use.

True, the video games are sort of a supreme example. The audience is unrestricted by age, race, interests, special abilities or whatever other characteristics might there be. On the opposite side, people who employ business apps should have something to do with the business environment, those who employ creative apps should be potentially creative and so on. But the pattern is the same – the work of a team of developers holds the potential to expand it influence and power with the contribution of the product’s users.

Developers provide a framework, whilst aiming to improve upon a certain starting product via user feedback, market monitoring and so on.

And, some day, there is the passing of that magical threshold when you realize your product has really turned into an inanimate friend for all those who employ it – a friend in need, a skill expander, a loyal assistant or whatever other role a software product might take.

Do you agree?

Amazon Echo, Alexa, emergency calling, incident, technology, smart devices, ML, Canvy Team

Why is the Amazon Echo incident important – a few takeaways from the Canvy Team

Update: According to Buzzfeed, the entire story is highly questionable, due to the fact that Amazon “said on Monday that its devices are not capable of calling 911”. Nevertheless, our point about smart devices potentially being responsible for people’s safety in the future is not invalid, even if the entire incident proves to be “embellished”.

***

What did the news report this week (on this subject)?

Who you gonna call? – Well, not the ghostbusters, since there was no ghost involved in the entire conundrum. And more to the point, the latest incident pointed out that the calling in emergency situations could go from a “who” to a “what”. The Amazon Echo (Alexa, in fact) system mistook a reply shouted during a domestic incident for an instruction – and called the sheriffs. This led to the de-escalation of the incident and generated quite a buzz in the online media – can smart devices safeguard humans?

Although perhaps a premature question, this surely falls upon a concept long-thought about in the R&D departments of many tech companies. Why premature? Due to the fact that the Amazon Echo’s intervention was accidental (nevertheless useful), and unexpected, it may be a long shot to see too much into it. A fortunate incident does not replace accurate and oriented tests, nor does it make a general rule.

What is beneath dispute, however, is the fact that this incident opened up to the wider public the idea of smart devices serving as a help in critical situations.

 

“Potentially life-saving” AI assistants

The image projected by such a sequence of words is truly appealing. Technology is appealing, in general, when placed in the context of helping humans, enhancing their abilities, helping them get through the mundane tasks quicker and better.

The downside of this image consists of, as always, the current ways we manage to fall short of this wonderful concept. Take cyber security alerts, for example. There is a notion related to having too many warnings, or warnings that are wrongfully triggered by not-so-dangerous security events – “alert fatigue”. The tool – a smart, real-time, alert generator cyber security system – when calibrated less than smart, ends up by defying its purpose. Important alerts end up by being ignored.

 

Smart devices for a safer life – but what are the requirements?

In a similar way, having smart devices safeguard people would be useful only if they are:

  • Optimally set up (with proper reaction thresholds, and the capability to integrate unexpected situations);
  • Accessible (while technology cannot break the cost barrier and remains inaccessible to a wide part of the population, no ubiquitous networks can exist, therefore the learning pool available for ML would remain limited, creating inaccurate patterns and sub-environments);
  • Endowed with the other part of the reaction chain – services specially tailored to pick up on the alerts and intervene;
  • Continually able to improve, with every new experience fed into the AI (wait – that is, in fact, the definition of Machine Learning – ML).
  • Cyber- secure: stories on how smart networks were hacked into serve as a warning, since this is the reality we live in.

Crossroads in technology

As wave breakers, the trials that transform tech concepts into prototypes and commercial versions often are a harsh reality check. We dream of AI, AGI, Machine Learning, digitizing everything – some of us even fear the day when machines will be able to design and produce other machines independently, or software would be capable of programming itself. Yet the reality represents most likely a hectic mix of concepts & limitations.

The road from theory to product, be it hardware or software, is a long, winding one. That is why devices and applications that can be trusted with human lives are extremely scarce. Making a completely autonomous, reliable prototype is extremely difficult and it takes a lot of trials.

Our app aims to be a friend to the people who employ it. Don’t take it this means developing such an app is easy – especially that we covered various elements of complexity. However, the challenges when developing a health or safety app are way higher.

What remains to be done is for us to keep looking forward, to aim for innovation, while threading carefully and detail-attentive towards each element that stands the test of reality.

 

Facebook, global internet acces, Canvy, Canvy Team, Aquila

Global Internet access – latest developments and summary from the Canvy Team

If you are passionate about all tech things, as we are here at Canvy, then you must be aware of Facebook’s attempts to provide global internet access.

 

What does global internet access mean?

Somewhere in January 2017 the planet became aware of its current overall digitization status. More precisely, a global overview powered by We are Social & Hootsuite revealed how more than 50 percent of the world’s population employs Internet connectivity on a regular basis. Or, as the more common expression goes, they are digitally connected.

How does this translate for you? Do you associate a wow moment to this piece of information, or are you slightly perplexed the numbers are not higher?

It probably depends on many factors, such as your location, the social positioning that defines you, your upbringing, your profession and so on. We would venture to say that – if you are reading our blog, you would rather be amazed the number is not higher.

Global internet access would mean a much higher internet connectivity rate – aiming over the 80 percent threshold. But is that possible?

 

Facebook and its quest for Internet connectivity everywhere

Since the big data proves the markets that provide Internet connectivity are way more packed in terms of users (obviously!), the leading tech companies whose global reach depends on ubiquitous connectivity have decided to take things in their hands.

There is a race for global Internet access going on – and it has brought a few things into question.

One of these highlights consists of the special shape taken by this “free Internet” that is in the works. There’s no such thing as a freebie, especially when the backstage involves expensive technology – therefore someone has to sponsor it, or make it profitable in a way. In order to do this, this free internet would be tributary to sponsors, meaning that only certain websites, tools or clusters of information would be available.

And here we go – hello, Internet neutrality dispute! There is an ongoing fight over the way  the Internet would in fact not be the same when made available globally in such a way. Some possible target areas for this type of connectivity have even thought of turning down the possible offer.

 

Social considerations juxtaposed over the need for Internet everywhere

Without global connectivity, there would be no global Internet. No global network, no universal standards, no IoT as the specialists have imagined it. A fragmented network could do, but it will come short of the ideal omni-network some have visualized and also, based their short to medium plans upon.

Due to the fact that social disparities not only plague societies vertically, but also horizontally, it may prove difficult to justify free Internet for some areas in view of their overall low budget, while in other areas the average financial plateau is acceptable, yet this average numbers mark extremes that make the reality different from the figures-based story.

In simpler terms, rural USA areas are as poorly connected as less developed states from the other side of the world are. Yet these rural areas are compensated by the nearby urban conglomerates’ connectivity, hence no free internet eligibility here, whereas less developed states might benefit from a sponsored form of Internet access.

Another issue, that we’ve mentioned above, is the “altered” state of this sponsored free internet connectivity. Check the toll-free data debate.

 

Recent developments – the Facebook drone

That being said – in a nutshell, the leading edge tech companies pursue their global internet connectivity projects – at least its experimental side.

Recently, Facebook’s solar-powered Internet connectivity provider drone, Aquila, successfully completed its test flight in Arizona.

The company intends on developing their drone in such a way that it could be able to fly for months in a row. In fact, the plan is to have a fleet of solar-powered airplanes provide digital connectivity to remote parts of the world.

While a lot of feasibility details have to do with ethics, rules & regulations, the tests proved auspicious. It surely looks like one day we might be able to travel even to the most isolated places, yet benefit from Internet connectivity. Whether it would be the same Internet we know from back home or not, that is – as we’ve seen, a whole different discussion.

 

Canvy Team, apps, communications, WhatsApp, Snapchat, file sharing

When apps redefine communications – Canvy Team latest news recap

Although the modern communications market is still fragmented, the main communication channels and apps “own” certain features. Meaning that, even if successful features tend to spread via imitation or innovative answers within different apps, the audience tends to keep associating them with the brands that introduced or perfected them.

Some may wonder what else is new in digital communications. Well, the main established players in this market have found out once again that it’s the details that matter. Intuitive UI, friendly logos, tiny features that hold the potential of great impact may all be essential at the end of the day, as seasoning is for a great dish.

 

A successful app now allows sending any type of file

Loyal users everywhere are thrilled – and for a good reason. WhatsApp experiments these days with a feature that allows users to send other files than photos. The accepted files may be as large as 128 MB for iOS, 100 MB for Android and 64 MB for a Web client.

This new feature illustrates the way modern communications widen their range – why go out of the app, in order to send specific files via a different channel?

Well, the question above is not just rhetorical. We already have some critical voices that warn of the potential risks in this new WhatsApp capability. Some files may be malicious, or may carry items that in fact are not legally share-able. In other words, it seems that the difficulty of file-sharing in our day and age is not random. There are important cyber-security considerations involved, as well as legal considerations.

But why spoil the WhatsApp experiment by contemplating the difficulties involved? Most likely, if this feature proves successful, the company will mitigate the risks.

 

Tracking people on the map – a superpower of yet another communication app

No need to hold your breath or start guessing – we are talking about Snapchat. The instant fun, amazingly simple app now allows friends to see each other’s location. This new tool is bound to change the rules of the game a bit – since it basically introduces a tracking feature. See here more on this topic.

As we may see by looking at the bigger picture, both of these recent pieces of news illustrate how the communications apps compete for the fragmented market we mentioned above. Yet the more attractive these new features are, the riskier they might be – in turn.

What is your opinion on this attractiveness vs. privacy topic? Did you have any incidents involving modern communications risks? Are you concerned about the implications of sharing sensitive files via certain communications channels or not?

Let’s remember…

…how there is an intended line between work/office communications and private messaging. Yet the obsolete look and features of some work-destined communication channels results in employees doubling the way they communicate among themselves by employing the mainstream, private-targeted apps. Therefore, the idea that your staff is using more secure channels in order to communicate work-related details might just prove a utopia. These tools are all efficiency-dependent. When they fail to meet the users’ expectancy in terms of speed, responsiveness and friendliness, they end up being rapidly replaced by the next app in line.

Finally, although it may sound like an old Hallmark card, modern communications, in fact, are all about sharing and receiving. Without letting some of your digital persona be seen, these virtual communities would be an extremely boring place. The communications landscape is made out of the few from the many, combined with the more from its “stars” – people who enjoy the spotlight and have found the answer to their dreams in the way modern people communicate – text, photos, file-sharing and all.

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Who else is redesigning their communication app? – Canvy Team -selected tech news

Hello to all our readers! While browsing through last week’s notable news, we decided to see the details of a couple of MFST announcements. One of them in particular is of interest for us at this moment – and we will unveil our main reason later on in this post.

Microsoft and its spotlight news – hardware

First, let’s take a look at a couple of hardware news.

The company managed to keep their audience engaged last week, with its new lineup of Surface devices. You may see here a 60 second cut of a new dedicated ad. Not every rumor about these devices is positive, though: Forbes highlights the unpleasant “lack of repairability” characterizing the 2017 Surface Pro laptop, designed in a way that mimics Apple technology – in what the repairing is concerned.

Yet another MFST innovation is the Microsoft Modern Keyboard, featuring a hidden fingerprint sensor. Aiming to make passwords a thing of the past – at least for the users which enjoy biometric authentication, this new keyboard looks and feels a bit MacBook – like, as Daily Mail puts it.

Microsoft recent news – software

It seems we’ve entered a summer for significant updates, upgrades and for refreshing the look of certain applications – a thing we are most interested about.

Pix, the Microsoft camera app on iOS camera app, just took the idea of photo embellishing to a new level (new for Pix, customary for third-party apps that revolved around filters, photo enhancements and style filters – think the Prisma photo editing app, for example).

And last, yet not least, Skype will undergo a major redesign. The company unveiled the new look earlier this month, and we can see how they are going from the specific look towards one more in tone with the appearance of WhatsApp, Facebook Messenger or Snapchat. Is this how the desire to blend in looks like? Or is it that a certain visual aspect of what the communication apps are concerned proved to be the winning formula?

Going from cute to complex and discrete – this is how this move is perceived by some. True as it might be that we go on certain networks to reconnect with friends and discover groups based on interests, common activities or shared values – as adults we all spend a lot of time engaged in professional activities. A certain “attire” slowly works its way into the visual elements we are most attracted to – a nuance of seriousness gains momentum. In other words, although the fun and bright design lures people towards an app, classy visuals do win in the long run.

What do you think about the way certain apps modifies their look or logo? As you may have noticed on Facebook, here at Canvy we are in the process of implementing a major upgrade, looks included. Stay tuned to find out exactly when, and in the meantime, let us know your ideas on this subject at marketing@gocanvy.com.

Canvy Team, Cortana, Microsoft, AI, push, rumors, communications

Pushing for human-machine voice interaction, the Microsoft way, reported by the Canvy Team

The future of technology is already here – or at least that’s the message the tech giants convey to their audience with each opportunity they get.

The latest rumors linked to what users are invited, if not pushed to do, by a major company, come from Microsoft.

In the context of the re-released KB3150513 Windows patch, which prepares older system versions for the Windows 10 creators update, it seems that the company has some serious modifications in mind in what their AI assistant, Cortana, is concerned. But bear in mind, this is a report about an unannounced feature update.

 

How Cortana is doing so far

Despite the Microsoft claims that Cortana usage is high, this estimate is a bit over-inflated, since it takes into consideration the feature’s employment by unaware users. This means that Windows search goes through Cortana and is counted as such, although the users don’t intend to use the help of this digital tool.

The overall impression is that users do not enjoy using Cortana instead of the classical computer interaction systems. The attempts to disable it became fewer, once its location was in the system tray – and it did not get in the way as much as when it was in the taskbar.

The recent rumors concern the fact that Microsoft is looking for a way to revamp Cortana and make it “more conversational”, aka to discourage users from ignoring it. With the aforementioned reserve that these rumors may prove to be true – or not, such a move confirms that the voice-activated AI assistant is not doing as expected in terms of usage and popularity.

 

Communication means – a matter of acquired taste?

Each revolutionary moment in communications has had its enthusiasts and its skeptics. The thing is, not all of us are alike – some enjoy voice communications, others thrive when it comes to writing messages or texts. However, with modern tools there is just one main way to go, sometimes. Therefore, those who are more reluctant have to be lured in the new trend via ingenious ways. And that’s where strategy matters.

Take for example the way visual communications, as well as providing relevant information via videos, have made their way into the Internet environment. This medium seemed entertainment-prone at the beginning, yet nowadays it is employed in business communications, large-scale marketing and education. Even those who did not naturally enjoyed it have learned to appreciate its value.

Therefore, the way we communicate may well be an acquired taste. From the traditional audio to the more evolved audio-video we all carry on our devices now, trends and habits have succeeded each other. Not all trends have emerged naturally – and the strategy beneath some has proven extremely complex.

 

Not all innovation is successful, but cleverly designed innovation holds this potential

The matter combines concepts, their materialization, the right moment and a lot of financial considerations. There are ideas that do not meet the needs that emerge from the live momentum – they may experience a glorious comeback later on or become a failure. There are great concepts that poorly materialize, but also under-financed or over-financed ideas.

Cleverly designed concepts are bound to succeed. It is always interesting to see how their road to success looks like, and what strategy comes to the rescue when their audience is reluctant to adopt new habits or new approaches to evergreen things.

Brand-user communication may just fuel the right strategy moves, from details that matter to bigger elements that might just re-shape the user experience.

That being said, the Canvy Team always appreciates your opinions and suggestions – just send them at marketing@gocanvy.com. Let us know what you like the most, what you would want to find out more about and what you think we could improve.

Canvy Team, Alphabet, $ 1000 stocks

Google’s Alphabet move generated a powerful parent company – the $1000 threshold news, summarized by the Canvy Team

Alphabet Inc shares went over $ 1000 for the first time ever. The class A shares pertaining to this company closed at $1,003.88 this Monday, according to Mercury News.

As you may well remember, Google went through a restructuring process, completed in October 2015. After creating Alphabet as a subsidiary, Google itself merged with yet another subsidiary – this time a dummy. This dummy subsidiary belonged to Alphabet, thus the newly-created brand ended up as a parent company for Google. Via a two-step switch, the tech company emerged more powerful from this reorganization process, while choosing a clever move that did not require for the shareholders’ vote.

Well, if any of the important shareholders may have felt threatened by this important change dating almost two years back, this moment of business history surely confirmed the company went the right way.

If curious, you may see here more details on the $1000 mark here. Apparently the Alphabet four-digit stock price comes only a week after Amazon marking the same milestone.

How tech, business and finances merge together for the perfect combination

We are tech people, as well as strategists. While focusing on what we aim to improve via our app, we also find tech success stories interesting and valuable. We keep an eye on what’s trending in relation with the tech giants, and we like to see how startups evolve and gain traction, as well.

Here’s an article on the $ 1000 stock-club and its select membership, dating back to 2013, when Google was just Google. Perhaps you find it interesting to put the values in perspective.

Although the said value of the shares greatly depends on the companies’ refusal to split the shares, the high-value status generates a stability effect, since such trading instruments are out of range for most of the usual investors. Volatility is most likely reduced this way.

While some voices fear bubbles whenever such high stock values are involved, others see this threshold share price as a trophy for the companies that manage to attain it.

Bottom line, in our times technology, business and finances merge together for a promising combination. While some companies represent success stories we may all learn from, others emerge as startups or smaller ventures, yet may hold the potential for great achievements.

Take yet another trip down the (volatile) digital memory lane and check out how investing in tech IPO’s looked like 4 years ago – here.

Canvy Team, news, universal basic income, Zuckerberg

News to watch, by the Canvy Team: Mark Zuckerberg spoke out for the basic income

Perhaps you already read about this – Mark Zuckerberg voiced his support for the universal basic income, during his recent Harvard commencement address.

But what is the universal basic income? It is a form of social security and a concept rooted in historical sociology movements. According to this concept, each citizen should benefit from a regular and unconditional basic income, regardless of whether they work or not. This sum of money should cover the citizen’s basic needs, thus making sure each person is not a burden for society in the eventuality they cannot earn their living.

This leaves the question of who is supposed to provide the necessary funds, and where these money would come from. As in all social security systems, the answer consists in an algorithm combining various forms of taxation – specially aimed at enterprises.

 

Why universal basic income (UBI) – now?

As mentioned above, the universal basic income concept is in fact a social security scheme aiming at redistributing taxation money towards each citizen, in order to ensure a minimum living standard that would prevent major social disruptions due to the classical social security not being able to keep up with the modern society issues.

The moment of this idea’s revival has to do with progress and technology. There is an anticipated social impact associated to next-gen tech. Automation and robotics will take over an impressive number of jobs and occupations, and it seems like the calculations of possible outcomes are not extremely optimistic. There is no telling what will happen with those who will be out of jobs, or with those whose skills will not be needed anymore.

Since the main beneficiaries of the predicted digital revolution are the enterprises, various sociological and political thinkers wonder about acceptable ways of making companies responsible.  In their opinion, businesses should contribute in maintaining the social equilibrium, even when most of their workers would be digital. The people in this scenario would compete for the limited human-targeted jobs left – a competition not anyone would win. The states are worried what would happen in the eventuality that people supporting themselves would become a mathematical impossibility.

Therefore, the fact that the universal basic income is re-discussed now is at least in part motivated by what we expect out of the digital revolution – in terms of social and occupational consequences.

 

Is this concept right or wrong?

Besides being just an idea, proclaimed by individual voices, associations and organizations, the basic income concept crossed into social policy once it became a pilot project in certain states, and it went through a public referendum not long ago.

Finland launched a two-year basic income experiment in January 2017 – here you may find an account on how the project is going, taken 4 months into it. Their take on the concept is a bit different, making the “universal” attribute inapplicable.

Another ongoing project is located in California, via the Silicon Valley – Bloomberg calls the experiment an “unconditional cash transfer” trial, and the main worries apparently are not focused on the money issue, but more on the way this basic income status would affect the human dignity and behavior.

Talking about what people want, or think they want, in Switzerland the basic income concept got rejected via referendum in 2016.

 

Did Zuckerberg manage to raise approval for the basic income idea?

While strongly promoting the idea of a basic income guarantee, Mark Zuckerberg did attract an array of pro, as well as con comments that spread ripples through the online and offline media.

The opinions are split, ranging from “distorted view of the world” belonging to a CEO, through the virulent Washington Times article qualifying the idea as being a “brainless world tax” and ending up with a rather predominant neutral depiction of the already famous Zuckerberg Harvard address.

Surely we will meet the UBI concept in the future, seeing how it comes as an answer to a future global issue, whilst it also managed to catch the attention of important tech leaders.