Posts Taged canvy-team

Canvy Facebook WhatsApp social networks

The Facebook Messenger story – a (perhaps dangerous) success

Similar Web released a study that reveals the most popular global messaging apps in the last couple of years. The study, as analyzed by, clearly captures the way Facebook Messenger superseded WhatsApp in 2017, compared to 2016. Granted, the current version of Messenger launched in April 2015. It went from 600 million users initially, to 9 00 million in June 2016, 1 billion in July 2016, and 1.2 billion in April 2017.

Just as a list, here you may see the Top Google Play apps in the Communication section, as listed by the same SimilarWeb. The top two positions are similar to the study quoted by the UK publication.

What is the dangerous part in Messenger’s success?

Going back to 2016, we may well remember how Facebook forced its users to download the Messenger app, separating Messenger from their network. The move qualified as “hostile” at the time – and the users were annoyed.

However, we are now looking at an app that beat the install-at-your-free-will WhatsApp – and what does this tell us? That a forceful move is ignor-able, if time and numbers vouch for a successful outcome.

The company, or any other company could replay the same technique in theory. The results d not seem to penalize the practice in any way.

What would the practice be described as? Well, splitting one product that has been validated by the market and ensuring a similar success of the secondary project – in a move that removes the users from the control board.

The peoples’ network – the capital of any communication app

The above example was possible due to the fact that Facebook made sure they have a most valuable capital, before making their move. The people that formed their social network already established connections and cared about them. Letting go was unlikely. Facebook capitalized on this reality, which is a customary practice with this brand.

Of course, taking into account that each move that the users dislike brings about a lot of comments about how Facebook does not consider the users’ wishes, the levels of discontent seem to raise. Somewhere along the line there should be a tipping point. Some wonder, others plainly hope for this to materialize – because this approach is, in fact, offensive.

Its value of precedent makes the entire issue even more important. Facebook has plans for free, ubiquitous Internet. Facebook – the social network, has the tagline “It’s free and always will be”. This is an important factor that attracted the huge numbers of users. The users that are now capital for one very important brand. The users that now have to ignore their pride and options at each questionable change made by the network. Because it’s free and because they still want to keep in touch with their peers.

Take this hidden price and shift it at the Internet’s level…

…and you get an arguable lack of freedom of choice. Just how much are you willing to give up because you want to be in the loop? Just how much is it worth giving up in exchange for freebies?

The big lurking issue beneath the free Internet is lack of net neutrality. You surely know the debate – fast and slow lane Internet, selected information, the bigger player gets to decide what goes on where.

The problem with this kind of fight is that it never happened. Without the influencers explaining the importance of keeping your freedom of choice, the general noise covered the incident. What never happened remains just a memory, if that. The mechanism was tested and it worked in favor of Facebook.

This proves the point that the leading-edge tech companies have the authority, build upon years of customer relationships and upon free features that dazzle the public, of imposing their point of view over the better reason or over the preferences of their audience.

Is this an idea we are comfortable with?

Unsettling future perspectives

Some acknowledge that we are not there yet, but we might be heading straight into a society of uniformity. Uniformity would not exclude variety – just think of how automation segments users into categories. You wisely keep categories, yet you feed the same message to one and all – to each in its personalized, suitable manner.

Such an image surely describes a simplified way of getting things through, but it definitely does not describe modern, educated communication. Communication as we’ve grown to understand it, means getting things back and forth, perhaps disagreeing, confronting opposite ideas. The winner is not pre-decided in real communication. If it would be, then why bother with just the show?

Or are we there yet, and we just expect the show? Perhaps Facebook just put the Messenger move too bluntly, while other brands still go through the slow-dance steps of announcing, testing, taking feedback into consideration – and finally going through with the initial decision, regardless of what users want. This way, they have something to show in the line of “at least making an effort”.


Canvy MWC 2018

February unleashes MWC 2018, and the mobile brands are set to amaze us once more

…or at least that’s what the public expects from the 900+ exhibitors (as listed here).

The dedicated online media already started covering this focal topic, and the latest developments are yet to come. You can browse the latest TechCrunch feature on what to look forward to at this year’s edition of the Mobile World Congress or search for the specific string of news as covered by your favorite online publication. You probably won’t be disappointed.


What caught our eye about this year’s MWC

On a short browsing session today we’ve noticed how LG’s Vision AI managed to make the trending news. Well, tbh, some of the members of our team do have a soft spot for the latest generation LG products. Nevertheless, the fact that a suite of AI technologies aiming to conquer the hearts of mobile fans is really raising an interest illustrates that the market has a certain amount of expectations in this direction. Regardless of the brand, the company that will genuinely be capable of answering these expectations gets the benefit of breaking the ice. Of course, the functionalities should be extremely practical or even truly amazing, otherwise we are back to the late 70s almanac effect.

What we mean to say with this is that progress is a fickle thing. Prototypes and projective stories on progress are one thing, while the viable commercial products and the feel of the materialized concepts can easily disappoint. The market hunger for truly impressive technologies does not make for the said technologies.

Now, the features prepared by LG, as introduced here do not seem as exciting as one would have thought. While AI’s possibilities are infinite, using them to recommend the best photo shooting mode or to voice-control the smartphone seems way under the expectations.


Other brands also hint at a couple of potentially interesting unveiling-s

Launching a new wireless charger, coming up with a new, improved DeX and presenting the Galaxy S9 and S9+ flagships should be alluring enough for Samsung’s fans. You may explore more details on this topic here.

IDEMIA made a few waves with its Augmented Identity solutions. The target audience here is industry level, and the main concerned areas would be the Financial, Telecom, Identity, Public Security and IoT.

Huawei keeps its followers busy with developments on the 5G line of action, and places its AI bets in the cloud, more precisely its All-Cloud intelligent networks infrastructure.

Of course, the novelties will have in mind various areas and different financial possibilities – for example Archos will showcase 3 budget phones. The thing is not without importance, since the idea of ubiquitous Internet is still on the table, and this means all individuals should afford Internet access, be it on a budget device or on a high-end one.

Between promises and delivery

Since it’s already been a couple of years since the tech companies circulate bold concepts in the context of the IoT, and in general, of the new tech conjecture, we may well notice the way things look a bit toned down. This is partly due to the fact that these bold concepts have had time to fail, or simply not deliver. Once this happened with flexible phones, transparent screens or smart glasses, the enthusiasm that surrounded the possible materialization of these bright ideas is bound to lose some of its oomph.

This does not automatically mean the tech bubble is deflating. It just stands to show the environment is perhaps maturing, and the viable ideas separate themselves from the less possible ones. We’ll just have to see what real surprises tech brands do have in store for their customers.



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Get the best out of modern cybersecurity, don’t let it get the best out of you

Alphabet, Google’s parent company, just launched its own cyber-security project, entitled Chronicle. The project targets enterprises and aims to help such customers better manage their own security.

The online media debate tackles the fact that, the Chronicle project resembles other countless similar projects. It hasn’t been disclosed so far what makes this particular project relevant and outstanding in the cyber-security environment. Gizmodo, for example, wonders what exactly qualifies as moonshot about this entire endeavor, besides being associated with Google, that is.


Modern cyber vulnerabilities call for modern cyber-security


Of course, we have a Captain Obvious thing here. Who does not know this in our day and age?  Well, when you juxtapose this with the fact that modern cyber-security is still in the making, perhaps we start getting the image of a current dilemma.

Most companies are aware of the IoT dawning upon their operations. The decision makers have moved forward to implement the necessary hardware and software changes. Yet the IoT comes along with cyber-vulnerabilities like never before, some of which have already been acted out.

It’s only logical that ubiquitous connectivity can be reversed into ubiquitous hacking, and malicious parties taking control of the companies’ networks. The cyber-security experts work continually towards improving the means of protection, yet sometimes it seems that the enemy manages to be ahead of them.

This fluctuating gap between the protectors and the attackers in cyber-security leaves room for a lot of misrepresentation, fuelled by the enterprises’ real and deeply rooted concern for their critical and sensitive data.

There are no standardized solutions, there are ambiguous sets of best practice measures, and there are quite a lot brands and branded cyber-security projects. The field is crowded, and there is a lot of noise – not at all the best atmosphere for encouraging straight thinking.


Get the best out of modern cyber-security


The online media means any piece of news travels fast and has a potentially global reach. Keep updated on the trajectory of the leading brands in cyber-security. As a CIO person, even as a CEO, the latest in cyber-security is now mandatory, not optional. At least a weekly update on what happened to notable importance is well advised.

This way you have a chance of learning from the mistakes of others, instead of repeating these mistakes. Also, when approached with various offers, it is easier to discern the actually possible/doable from the mass of wishful thinking you can be presented with by a bold, yet dubiously trustful specialized brand.


Now, the leading cyber-security brands rarely venture in making promises they cannot sustain. Reliability and consistency is part of being successful on the market for a long time. However, when their solutions seem similar, an educated partner of discussion from your company can go through the process of understanding what makes one potential partner stand out against the others.


In other words, you have to make the first step, and in order to do so (and be a solid discussion partner in cyber-security matters), you need a background, a pool of thematic general knowledge. There is no universal recipe for how to keep informed on the most important matters, but it is mandatory that you do so.


Don’t let it modern cyber-security get the best out of you


…especially that, as we’ve mentioned, there is no official modern cyber-security operations set, but rather a work-in-progress phenomenon.

In conclusion, the iterations that exude complete self-confidence and reassure you that your operations are completely protected in any eventuality – not valid.

A cyber-security partner that guarantees virtually nothing, because, well, it’s a big bad world and an infinity of threats out there – also to avoid.

The key is in the previous experience, in the continuous market presence, combined with a solid agreement – look for relevant certifications, find out whether your industry’s unique considerations are provided for and so on.

It takes patience and attention, but it pays off in the end. As the representative of a company or as a privacy-concerned individual, in this field is better to leave the enthusiastic attitude at the door, and poke into each detail, calmly and in the most concerned and calculated manner – before selecting your partner.

Canvy CES 2018 connectivity laptop smartphone Android

Does your smartphone limit your great ideas sometimes? Connecting it to your PC is the next step, it seems…

The Las Vegas annual technology trade show is soon to begin (it takes place 9 to 12 January), and word of the most interesting tech novelties is already all over the Internet. The Consumer Electronics Show marked a tradition of half a century last year, and surely the products exposed nowadays don’t resemble those that amazed people back in 1967.

Since we are all about connectivity, out of the various pieces of news related to CES 2018, we chose to focus this time on the Dell PC-smartphone integration software, the richest in feature of its kind so far. Let’s explore the underlying implications a bit.

A possible laptop revival

The purpose of Dell Mobile Connect is out in the open, starting with its denomination. The software allows “Android and iOS users to make calls, send texts, get notifications, and interact with all of their favorite mobile apps straight from their PC screen.” Of course, the main scenario considers people at work, who, while employing this functionality, would reduce unnecessary distractions, without getting disconnected.

This move has in its background the results of specialized studies, showing that traditional devices lose ground when confronted with the almighty portable, connected and multifunctional smartphone. Since our mobiles now are gateways to being in the loop and integrated in various types of virtual communities, when it comes to choosing between them and laptops, for example, we are reluctant to take a break from the phones, to say the least.

The concept behind this software embodies the “why choose, when you can have both?” motto. It’s pretty neat and straightforward, and provided it works well and it’s currently alone in a niche, it should be a hit.

Acknowledging how the contemporaneous workforce looks like

There we have it – a product that acknowledges the modern way of working. We are always on, ever since smartphones gained traction. Ignoring this fact or trying to ban it is nothing more than denial. As with other powerful digital era trends, the sooner we admit the reality of it and integrate it in a productive manner in our mainstream habits, the better.

The Mobile Connect software (or for that matter, other similar concept products) also help users overcome one inconvenient in smartphones, respectively the reduced screen size. This imperfection was previously tackled with phablets, yet, since it makes the devices harder to carry around, conceal or put in a normal sized pocket, this attempt is being pushed back.

Also, smartphones do suffer from an amazing ineptitude when it comes to connectivity – you need dedicated drives & software, depending on the model, and the compatibility remains reduced. The files are in a different format, one cannot perform operations easily with them even through the computer installed dashboards, and the processes involved are mainly frustrating. Although details on the software remain to emerge, it is plausible that the smartphone mirroring function will cover the aspects mentioned above.

 A step towards the consumer computer systems of the future

In many technology fields, segmentation is a progress killer. All the bright new viable concepts end up drowning in a pool of compatibility settings, third-party selections and roadblocks. We have to face hardware and software borders everywhere, and ubiquitous connectivity id hindered by a state of facts that still has a long way to go until changing for the better.

In a way, the situation is understandable, since the leading tech producers do compete with each other. It’s simply the way the market works. Yet the changes in dynamic push for even more changes. The direction is a bit weird – meaning that, if in the past some social revolutions were driven by philosophical and others by industrial breakthroughs, nowadays the change inducers are mainly technological. Their implications may not even be fully understood by their makers themselves, as it was the case with other huge inventions humankind prides itself with. Nevertheless, the pressures are big, and one direction for them is to unify hardware and software standards, in order to smooth out the global connectivity’s path.

Therefore, allowing your laptops to connect with both iOS and Android smartphones is a step in the right direction. We shall see its merits and perhaps its limitations as the users provide pertinent feedback – we can only wait for this.

Google ArCore AR Canvy Team

ARCore SDK to replace Tango, rebranding will follow

Google announced its decision to end the support for its famous Project Tango on March 2018. Their alternative is ARCore, a new SDK that does not need additional hardware, thus making the AR adoption easier. Since Google Tango required for extra sensors to be added to the devices, in order to function, the hardware producers were reluctant, therefore the company reoriented its efforts towards a different technology. ARCore’s tagline is “Transform the future of work and play at Android scale”.

You may explore ARCore in detail here, by browsing the supported development environments, as well as the resources Google made available in the presentation of their product. The purpose of ARCore is similar to Project Tango, respectively it provides a multidimensional sense of the surrounding environment, through a motion tracking system that makes use of the smartphone camera. By mapping out the space in a tridimensional way, this technology serves in advanced AR projects (or at least this is what the company promises).

ARCore’s competitor is Apple’s ARKit, a platform ready for roll-out simultaneously with iOS 11.

Canvy Facebook messenger for kids

Social media market enlargement – as reflected in Messenger for kids

We seem to be hearing a lot about technology use among seniors and/or social media for the elderly. Of course, this is just one side of the audience spectrum, while the other consists of the young(est) audience. Both segments are potential sources for a demographic market enlargement, as they provide constant technology and social media users, currently embedded in the overall audience.

Targeting these categories separately would surely be a profitable move – but is it also a common sense decision?


Quick case study of the Messenger for kids situation

The Facebook Messenger App for kids is designed for “kids 6-12 to connect with their family and friends, with parental controls to ensure they do so safely. It includes real-time video chat with AR effects for more fun!” – see more details here.

But why the fragmentation? Of course, as a contact management app, we may easily say that the more social media channels, the better. This means that people have an increasingly acute need to centralize various messages incoming on different channels, much to their exasperation. As long as the main channels are integrable at a policy level, as well as at a technical level, their fragmentation provides for the thriving of contact management apps.

However the question remains – why go for fragmentation, as a social media company? The messenger for kids seem to be packing in Snapchat-esque features and a hybrid type of parental control, where Facebook vouches for parental approved content circulating between the kids, yet the parents cannot see the chats. At least that’s what we gathered from a brief browsing of this topic.

The audience would consist of the kids that already use the full Messenger (doubtfully, since going for a lesser, more childish version is frankly a no-no), and the kids that would use the full Messenger, but aren’t allowed to. So it would be parent-approved, Facebook-supervised tool. The dream of every 6-12 child that yearns for digital communications.


How about the elderly?

Imagining a symmetrical move to the other side of the audience spectrum, the elderly should get their own Facebook or Messenger, where they could… I don’t know, exchange nostalgia messages, apply retro filters, play Bingo or have other “specific” activities.

Isn’t it weird how we stand united in separation? Why split the audience (besides dreams of, no, not of sugar plums, but of profit), and this after a century long experience that people do not like to do as they are told?

The elderly do, generally, have more time on their hands, compared to how their schedule looked like one or two decades ago. But they are also re-enjoying life as it is, with fresh air in the morning, with telling stories to their grandsons, with having tea with friends and real-time gossiping. In fact, they are a fickle audience when it comes to social media, because they might just be wiser and more real in their options than the younger adults are.

Welcoming them on social media could mean embedding extra options into the already-existing apps. Or, yet again, it may translate into a lot of fuss, market studies, extra apps or customized apps. Which one do you think it would be the best?


Market enlargement done right

Yes, there are audience segments that could use some extra attention and custom-tailored options.

Yes, by stimulating these people to be more active on social media, the specific market would most likely increase its dynamism and in fact would stand an “enlargement” process.

But adding extra apps in the already crowded digital landscape is counter-intuitive. Competitors have to stand together in the same niche, yet two and more apps from the same brand, due to, well, different targeting, is just too much.

Supplementary fragmentation leads to annoyance and confusion. Friends, business contacts, family and peers would be ultimately spread out among an indefinite number of social media applications, randomly open and shut, each one beaconing their notifications, each one difficult to configure, mute and so on.

Why not put users in control – for real? Allow the existing apps to be refined in a way that would meet specific needs. Kids – load preset configuration number 1! Elderly – load and customize preset configuration number 3!

Wonder if that is actually technically possible – but what isn’t, nowadays?


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AWS Summerian, contextualized in what smartphones tech is concerned

In a previous post, we mentioned that AR technology relates to next-gen mobile phones. Due to the fact that for these devices, VR technology is considered less suitable, the development of AR applications should be the key for future success.

In this context, Amazon’s cloud division (AWS) launched a new Amazon platform, the Amazon Summerian, supporting the rapid development of AR, VR, and 3D applications without the need for sophisticated coding skills. Available in a preview version, the new service is browser-based and benefits at this stage by a considerable push from the company, who wants to accelerate its adoption by the developers.

Integrated, easy-to-use tools should tip the market

Mass-coding is a dream many have when anticipating the future. Being able to have at hand an average employee that is basically skilled in coding, and pairing this type of professional with easy-to-use developer software could serve in a rapid implementation of various concepts at a global scale. Of course, this dream is also cost-saving, as well as perhaps a bit offensive from the point of view of an old school programmer.

Attempts of materializing this idea are already in motion – from introducing coding as a new language in the school’s curriculum, to making various coding apps available, so that kids are familiarized from an early age with this activity.

The other side of the coin consists of the easy-to-use tools designed for developers. When backed by tech leaders, these tools are bound to have a meaningful impact on the market.

High expectations, more exigent customers


Amazon, in order to present its product, conveyed the following statement to the public, through the voice of Marco Argenti, the Vice President of Technology at AWS: “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

This raises quite a few questions, related to the possible variables – does this estimate concern low-skilled or high-skilled developers? Is this an accurate expectation to create, or is it just a marketing move?

Some of these questions have answers, while for others, we still need neutral feedback. For example, the same FirstPost article mentions how the developers “need no specific experience in AR or VR programming”, but also that the company is “working on integrating third-party developers with the services to add more features”. So the platform is partly work-in-progress.

While the customers are increasingly demanding, the specific market includes an extended array of developer tools, as you may see here, some open source, others selling for quite reasonable prices, depending on the budget.

Trendsetters will be trendsetters


There’s nothing like good, powerful support coming from an established source that is willing to push a product on the market. All its qualities are underlined and turned into selling points, while the sore points are remedied or in view for remediation.

From this angle, a product coming from Amazon, Google (another company investing in the same area), Microsoft or others manage to equal similar, more competitive products, who do not benefit from the backup of the huge promotion/selling mechanisms these companies have. This market gap (more like a publicizing means gap) is supposedly here to stay, because it determines smaller developers to cooperate with the bigger companies more willingly, in order to join forces.

That is why even the small moves in the market, when coming from huge tech companies, are relevant. They help in anticipating future trends. Their small moves are doubled by ample investments, and these companies are likely to shift entire markets for their estimated ROI. Others may benefit, too, in the process. Customers most certainly benefit from the fierce competition – and so do the smaller companies that are clever enough to take the pulse of the market.

Canvy, Canvy Team, Black Friday

Black Friday – it’s coming and you should be prepared

Even though this annual event entitled Black Friday has already included in its tradition bad deals, too, we are mere people, after all. We are curious, we are in touch with all things tech, some of us enjoy shopping online, and others still appreciate a good brick-and-mortar display filled with gadgets.

The idea of being able to get a few things at a more advantageous price appeals to all humans. (Even to those who are against consumerism, or at least it makes them go through a rather difficult time when the mother of all deals is stepping into town…)

However, considering that the habit that began roughly around 1952 transformed over the decades, increasing its amplitude, but also giving way to scams or exaggeration, what is the right way to approach Black Friday, in order to benefit from it, rather than being crushed under its pressure?


A few wise questions to ask yourself

Before knocking down the door or typing down your card details into an online portal, best ask yourself a few questions such as:

  • Is this something you thought of buying during this last year?
  • Is the price worth buying, compared to the price tags you’ve seen the previous YEAR? (yes, year, since some stores actually raise the prices, then lower them in an artificial move just before BF)
  • Do you have all the accessories you need (if not, consider how much you will actually end up spending, accessories included – are you comfortable with that?)
  • Are you replacing an item or getting it for the first time? (for the more ethically – concerned, do you REALLY need to replace that item this year?)
  • Do you have the place to install the item? (not fun buying a big smart TV just because it’s a deal, only to find out it does not fit your room)
  • Are you up to getting all upset if you actually don’t get to buy this item before the stock runs out? (this too happens quite often, so do you want to go through all the trouble or would you rather drop the entire thing?)


Now, proceeding to more familiar (tech) considerations…

Although there yet another month until Christmas, you might well say “Bah Humbug” when reading our above section. We understand why, but when seeing pics of crazed people crowding over the sales, a few reasonable words don’t seem redundant.

So, knowing that we’ve warned you before, now let’s get to some of the most attractive BF deals – as online media announced them.

Here you may find a complete guide of this event, including what is BF, how did it all start, the announced 2017 dates, BF shopping tips (out of which we cannot but condone “research, research, research!” – beforehand), and so on.

Mashable also provides a foolproof guide to victoriously go through Black Friday.

For more targeted special offers, it suffices to search on Google. As for some of the name explanations, here are a few of them, as listed by Business Insider.

Wishing you happy (and wise) shopping, we do have a couple of good deals on our minds, of course – but we plan on approaching the entire thing with the tech – specific composure, as well as communicate with our friends (via Canvy, of course), so that we share the best offers and help each other when it comes to beating the first wave of BF rush!

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Where does “organic” stop and “sponsored” come in – a short Canvy Team review

As you may already be aware, Mozilla switched back to Google as the default search engine for Firefox in in the U.S., Canada, Hong Kong and Taiwan. The news implies that Google paid quite a considerable amount of money for this move, but it does not mention the exact value, since the “Google spokeswoman… declined to comment further”.

This is an example of how the things we take for granted when using digital tools are in fact mere results of deals, negotiations and big investments. So, what else is new, right? Not new, but rather the result of dwelling on the same idea: our satisfaction or annoyance related to all things tech-related is in fact attributable to such large scale moves. Of course, customers have their own options to make, but we only choose from the available “spread” – and what makes some variants available or not is in the hands of leading-edge tech companies, based on analytics and market considerations.


Organic versus sponsored/paid

The digital data we are exposed to is organic, unless labeled otherwise. However, even this commonly considered organic data may in fact have had to go through various funnels and the selection or boosting systems before reaching the average user, which makes it only partially organic.

To come back to the above news, when we employ a certain search engine, we take on all its predetermined terms and conditions. True, we get a lot of valuable free access to information, as well as other perks, in exchange for this. But those who are trying to reach us as users have to abide by the rules and conditions of the search engine – and sometimes their information fails to reach us. We don’t choose from a pool of infinite data, we only select from a bunch of preselected one. With all the AI algorithms, the selection itself got modified, to an extend that in fact it is not us who makes the choice, but an average individual located roughly in the same area as us, having approximately the same age, gender, preoccupations and so on.

Organic search results therefore are a myth. At the opposite end of the spectrum, we have the data labeled as promoted, paid for, sponsored etc. It’s the upfront marketing data, placed in an area where the smaller players in various fields compete for the attention of the oh-so-powerful-yet-many-times-unaware-of-its-importance-and-value, the (potential) customer.


Getting more comfortable in our role

As a formerly living in a rural area person who moved to the city becomes used to the point of being dependent to the modern urban commodities, the mighty world wide web users become more and more attached to great visuals, efficient services, fast query results and brand relevance. We have stopped questioning the “results” long ago – are they organic or are they paid for? The degree of gullibility just showed its amplitude in the fake news issue.

Is this a good or bad thing? Perhaps it isn’t even a duality question. However, it is a common sense principle that one shouldn’t completely rely on something barely understood. Right, but we do need everything digital every day, more and more – it’s a mass thing.

Even though we keep on using all the wonderful digital tools, both software and hardware included, being inquisitive and aware is a must. Let’s not get so comfortable, lest it will act against our own good.

Consider this: you go out and have a great meal with your friends, somewhere locally. You come back home and you search for the place online, eager to recommend it to someone. You forgot the name. It’s not the type of place that’s word of the mouth. You type, let’s say “pub great ribs wide variety beer”. And the results don’t point to the exact place you’re having in mind. Yet they do have a web page, and they have presented their offer properly on that page. What is going on? The entire labyrinth of moderated search is put in motion, but this specific business cannot reach you – it got lost somewhere in its entrails.


The bottom line

As a business, learn how to master the mechanisms that allow you to be visible to your audience and reach out to them.

As a customer/user never forget that often the digital environment serves you the most optimized results, not the organic results per se, nor necessarily what you really had in mind when you hit enter, or what is best suited for you, as a unique individual. Keep searching – combine offline with online and whenever needed, make your voice heard. Customer feedback matters even in cold, mathematical algorithms, and will count in decision making. We are still shaping the world as humans, we just have to be more on the ball as before.

CANVY, Facebook, messenger, payments, news

Social Media Communication, a significant new threshold, in the Canvy Team’s opinion

Digital communication evolved from standard, more formal means, towards friendly, viral tools. The “why” is rather a no-brainer. It did so because it followed the mass of people that crowded the most intuitive, friendly and progressive networks.

We are now experiencing communications that recreate in the cyber medium the vibe of face-to-face discussions, as much as possible. We send smileys, we generously impart GiFs, memes, photos, audio sequences and generally, we mimic real meetings with a combination of digital signs and feeling conveyors.


The next level of interactions is here

Social Media imitated real social interactions, bringing in gradually more tools of success in its attempt. But it all has a commercial underline, which is not contradictory to the first statement here, because society too has commercial nuances – some might even say highly intensive commercials tones, not just nuances.

Therefore Social Media opened up into messaging networks, which in turn opened up to peer-to-peer payments.

Say what and where – you might ask. “Payments in Messenger comes to France and the UK”, titles AndroidHeadlines.

The initiative is bound to be one of impact. In any case, it is very interesting to follow the developments, no matter that we root for it, or on the contrary, we would rather remain conservative in our payment options.

The feature is intended for friends transferring money to each other, but it might be just the first step. Depending on how this capability will be received, perhaps Facebook will extend it for other purposes, too.

You may find out more about the necessary steps and the security guarantees in the source article.


Monetization, comfort and emotions

It is only logical that many of the great digital tools count on users getting familiarized with their features, then becoming almost addicted to them, to a degree where even changes towards monetization don’t bother them.

Due to the fact that a certain such product proves useful and dependent, one would be willing to pay for extra features, or even for upgrading older features.

Facebook keeps many of its attractive features in the freebie zone, be its main social network or the more recent Messenger. Changes may revolt users, but they still remain enlisted. Of course, there also is such a thing as the straw that broke the camel’s back, but this network seems to be attentive enough to avoid it.

Instead, going with the flow, as you can see, the company decided to dip its toes into the payment market waters. Do you think this is a successful move or not?