Posts Taged ar

821 person-sunglasses-woman-smartphone

What could AR glasses mean for connectivity and communications? – The Canvy Team answer attempt

Recently, a patent application filed by the members of the Oculus R&D division allowed the online media to make a few educated guesses on how this gadget will look like.

You may read more details on this gadget – Facebook’s AR glasses – in this Engadget article. Essentially, the working principle is that of a “waveguide system that projects images and light into the user’s eyes”. The concept is not innovation per se, which means that the materialization should be excellent and in time, in order to stay ahead of its potential competition.

 

Will AR glasses cut their own niche on the market?

…or perhaps they don’t need to, since they might just work out as a handy and/or fancy accessory to smartphones. Here you may check out a 2015 rundown of the alleged such gadgets at the level of 2015. Just a couple of years later, and we still have not witnessed the large-scale success of the products mentioned in this article. Some of them are even a complete novelty for the 2017 reader, which means they have practically fallen off the board.

We have explained in a previous blog post the reason why AR (and not VR) works for the smartphones – therefore the choice of AR over VR comes without saying. The potential market for AR glasses consists of the mass of smartphone owners. Compatible smartphones, of course.

Therefore, all it might take is a working, attractive gadget, good marketing and attractive features – for this new trend to spread virally. There is, however, a fine line between success and flop when it comes to “accessory” gadgets, which might explain the careful way the tech companies proceed. Long planning stages, testing and re-configuring try to avoid the possibility of this type of gadgets being crushed once they “see the light”.

 

What you see might not be what you get

This does not refer to the above-mentioned gadget itself, so you may rest assured the Facebook team is indeed doing their best to produce a great device. The subtitle allegation concerns the target audience, or the market, if you will.

Sociology is the key to marketing success. Of course, nowadays it is itself based on big data parameters, so having access to correctly-processed big data is also a must. Here’s a factual example –let’s say an employed male in his 30 officially owns a smartphone. Although the account shows up in his name, due to the fact that his days are always busy and that he actually predominantly uses his work phone, the data concerning the use of his phone might in fact be generated by an elderly relative or a young one, with access to his phone.

Therefore, when estimating the chances of success on the market of a new device – the predictive capacities, even when automated, are not certitudes per se, even if some companies try to get to that point. There are a lot of smoke screens coming from the way things go in real life.

Sometimes it is hard to find the explanation for why a certain device did not meet its success, or why, on the contrary, the sales practically exploded on the market.

 

Key takeaways from the AR glasses (ongoing) saga

It turns out that when you are keen on an idea, and you also have the financial backup for it, it may be actually wise to go on perfecting it – don’t give up on your dream!

The market gets ripe for certain concepts, although it takes time – so pay attention and strike the iron while it’s hot – timing is important!

Keep your target audience on their toes, without revealing more than necessary, since the competition might be following your moves too.

(Well, some of you might already be extremely familiar with these best practices, but it never hurts to express them once more).

Good luck in your endeavors from the Canvy team. We are wondering how communications will look like with the AR glasses available for our users…

 

AR augmented reality Canvy wikimedia

Augmented or Virtual Reality? The Canvy Team picks up on this trendy question

Recently, TechCrunch launched a question on what the future holds for smartphones and apps, in regards with enhanced reality. More precisely, they invited their readers to contemplate the possibility of smartphone AR stunting VR’s growth. As we are keeping an eye on smartphone-related technology here at Canvy, we also contemplate this idea, while keeping in touch with the latest related news.

 

How does smartphone AR look like and why is it appealing?

Smartphone AR presumes specially designed apps that allow users to add virtual layers to the reality around them, as reflected on the screens of their phones. Of course, explaining the Augmented Reality concept in this simplified way might seem laughable to all those already familiarized with it.

If nothing else, think of the latest craze that swept the world of its feet – Pokemon Go. Employing AR combined the mobile game with real-life places and landscapes, while sending the players into outside world quests. Even if sometimes the two realities clashed and some people faced various types of dangers, the success of this game managed to put AR back into the spotlight, at times when VR is facing slow growth. Other developers saw the opportunity to launch their Pokemon Go –inspired apps, so the AR trend gained traction.

Virtual Reality desperately needs specially tailored apps, dedicated hardware, seamless integration between them and seems more complicated to orchestrate than AR. (Mind you, “seems” is the key word here, because surely there must be AR software that takes a lot of time and hard work to deliver, just as VR programs do.) However, it is realistic to say that VR is facing (slightly) difficult times.

 

What advantages do push AR in front of VR?

Another important element is that VR, as TechCrunch mentions, is superior to what the smartphones can offer. In fact, the authors say that it will always be superior, but one never knows what the future holds in terms of phone design and capabilities, so we thought of applying here the old saying of “never say never”. So VR requires much more advanced hardware than our current smartphones hold. Therefore, advantage AR…

All things considered (besides those mentioned above, there are also others), AR is fit for smartphones.

  • It is appealing, due to the fact that it restores the user’s relationship with their surroundings;
  • It also enables local experiences, thus attracting marketers;
  • It is visually pleasing, while allowing the user to include it in his/her usual activities;

(Because it is not disruptive in the way VR is, by conditioning the entire experience through the need of complete immersion into the virtual.)

  • Both Google and Apple test (or already built AR solutions) into their products;
  • It has been around for a while and people expect it to bloom in the next-gen series of smartphones.

 

Is it a race we are witnessing or are the two technologies completing each other?

The answer to this question depends on where we stand when addressing it. As we’ve mentioned above, some consider smartphones are destined for AR. Others might design VR applications that go with enhanced mobiles, thus making the two technologies compete on the same devices’ segment.

On the other hand, those investing in VR lead us to believe that, once perfected, the VR technology will be like no other. Therefore, there will be no question of any competition between AR and VR, just because we will witness VR going out of AR’s league, so to say. This remains to be seen. Until then, it seems that throwing VR into investment-related conversations still has a magic effect. Yet there are many who wonder how much until the magic wears off, if the promises that raised so much enthusiasm don’t deliver sometime soon.

The race seems shifty – depending upon elements that the large audience has little access to, if any. Elements laying within the R&D divisions of various companies, ranging from tech giants to small startups. And, of course, the Canvy Team knows all about R&D activities and putting bright ideas into practice.

Perhaps one day, the photos you assign to your Canvy contacts would become AR-enabled images. For now, we provide a visually fun canvas of contacts, bright-colored and organized by your interaction degree with each contact.