Posts by Mirona

Canvy communication

Communication should be flawless, except sometimes it isn’t, but it makes up by being funny

Local and global habits and etiquette have a way of growing on people. We all want to belong, to smooth relations and interactions, and to get one step closer to our goals by playing by the rules. Or at least by playing by those rules that are easier to abide.

A certain appearance, a way of addressing the others, paying attention to various embedded habits – and one becomes a sleek member of the (business/creative/domestic) community that makes up one’s environment.

Of course, such an intended compliance doesn’t always go as planned – and sometimes it’s for the better.

Minor miscommunications can break the ice

Due to the fact that an anticipated course of events generally represents our comfort zone, when things go as planned, all you will see of one person is all they desire to be seen. Some have histrionic talents are not at all what you see of them when the expected scenario goes on unhindered. Some have simply learned to go through the moves – and perhaps their job doesn’t even require more than this for everything to be OK.

Well, only when the unexpected is at work you can get to the second level of this game. Of course, some have backups for this too, and they just employ yet another role for themselves – “starring in the Mayhem movie” this time.

But it may well happen that unpredictable things crack the shell of people and they end up communicating for real, or even sharing meaningful connections. Perhaps a question was misheard, a meeting was postponed or wrongfully scheduled – that kind of things.

Of course, minor is minor, and sometimes interpersonal or intercultural differences are so impactful that the results are borderline funny, yet more like disastrous.  This is an article on this subject, where you may find out how some of the famous international brands ended up marketing their products in hilarious, even offensive ways by mistake.

Just laugh the embarrassment away

If the previous communication you had with someone just lead to confusion or to a situation you would have rather avoided, don’t make it worse by remaining stuck in a state of embarrassment and lack of creativity.

We are all humans after all, and humor is essential to our survival – it keeps the mind fresh and boosts happiness. Just see the things from outside, take a deep breath, think of how everybody went through similar stuff many a times, and, if possible, move on with a wisecrack and a nice joke.

Of course, managing carefully your appointments, your communications and your less inspirational moments is a thing to never give up a priori. We always strive to be the best version of us, but it is very important to accept our real version – and make a bit of fun about it, if necessary.

Just look at this funny website and have a couple of refreshing laughs – while, if a native English speaker, you recap the foreign languages you know well enough to avoid being “lost in translation”. Have a nice week!

Canvy CES 2018 connectivity laptop smartphone Android

Does your smartphone limit your great ideas sometimes? Connecting it to your PC is the next step, it seems…

The Las Vegas annual technology trade show is soon to begin (it takes place 9 to 12 January), and word of the most interesting tech novelties is already all over the Internet. The Consumer Electronics Show marked a tradition of half a century last year, and surely the products exposed nowadays don’t resemble those that amazed people back in 1967.

Since we are all about connectivity, out of the various pieces of news related to CES 2018, we chose to focus this time on the Dell PC-smartphone integration software, the richest in feature of its kind so far. Let’s explore the underlying implications a bit.

A possible laptop revival

The purpose of Dell Mobile Connect is out in the open, starting with its denomination. The software allows “Android and iOS users to make calls, send texts, get notifications, and interact with all of their favorite mobile apps straight from their PC screen.” Of course, the main scenario considers people at work, who, while employing this functionality, would reduce unnecessary distractions, without getting disconnected.

This move has in its background the results of specialized studies, showing that traditional devices lose ground when confronted with the almighty portable, connected and multifunctional smartphone. Since our mobiles now are gateways to being in the loop and integrated in various types of virtual communities, when it comes to choosing between them and laptops, for example, we are reluctant to take a break from the phones, to say the least.

The concept behind this software embodies the “why choose, when you can have both?” motto. It’s pretty neat and straightforward, and provided it works well and it’s currently alone in a niche, it should be a hit.

Acknowledging how the contemporaneous workforce looks like

There we have it – a product that acknowledges the modern way of working. We are always on, ever since smartphones gained traction. Ignoring this fact or trying to ban it is nothing more than denial. As with other powerful digital era trends, the sooner we admit the reality of it and integrate it in a productive manner in our mainstream habits, the better.

The Mobile Connect software (or for that matter, other similar concept products) also help users overcome one inconvenient in smartphones, respectively the reduced screen size. This imperfection was previously tackled with phablets, yet, since it makes the devices harder to carry around, conceal or put in a normal sized pocket, this attempt is being pushed back.

Also, smartphones do suffer from an amazing ineptitude when it comes to connectivity – you need dedicated drives & software, depending on the model, and the compatibility remains reduced. The files are in a different format, one cannot perform operations easily with them even through the computer installed dashboards, and the processes involved are mainly frustrating. Although details on the software remain to emerge, it is plausible that the smartphone mirroring function will cover the aspects mentioned above.

 A step towards the consumer computer systems of the future

In many technology fields, segmentation is a progress killer. All the bright new viable concepts end up drowning in a pool of compatibility settings, third-party selections and roadblocks. We have to face hardware and software borders everywhere, and ubiquitous connectivity id hindered by a state of facts that still has a long way to go until changing for the better.

In a way, the situation is understandable, since the leading tech producers do compete with each other. It’s simply the way the market works. Yet the changes in dynamic push for even more changes. The direction is a bit weird – meaning that, if in the past some social revolutions were driven by philosophical and others by industrial breakthroughs, nowadays the change inducers are mainly technological. Their implications may not even be fully understood by their makers themselves, as it was the case with other huge inventions humankind prides itself with. Nevertheless, the pressures are big, and one direction for them is to unify hardware and software standards, in order to smooth out the global connectivity’s path.

Therefore, allowing your laptops to connect with both iOS and Android smartphones is a step in the right direction. We shall see its merits and perhaps its limitations as the users provide pertinent feedback – we can only wait for this.

canvy, gamification, games, trending

Is the gamification trend counter-efficient?

While gamification translates as employing “game-based  mechanics,  aesthetics  and  game  thinking  to  engage people,  motivate  action,  promote  learning,  and  solve  problems” (see the 1st hyperlink below), in fields previously characterized by a non-game structures and an overall seriousness, this trend is catching on in the tech world, as well as in education and business.

The gamification hype

“If it’s games they like, let’s give them games” – this seems to be the motto guiding the adoption of game-like structures in various fields. Of course, learning through play it’s a century old truth. But the yesteryear play that allowed youngsters to mimic life and thus enhance and exercise their skills was a full three-dimensional type of exercise. Nowadays we play games that put our imagination within different type of boundaries, whilst greatly remaining different from the reality in which we breathe, live and interact. Furthermore, the gamification that’s been imported into the workplace, education, training or business operations is derived from video games, since this might well be the singular trigger for interest when dealing with the digital generation.

The gamification hype doesn’t ask questions – businesses adopt and employ gamification because it’s trendy and because it delivers short-term results. Once the recipients of gamified products and programs respond to this approach, the psychological downsizes to this process seem to concern almost no one.

Games teach us something, but there is a price

 Of course, there is a wide variety of games, even inside the video game genre. Strategy, fight, survival, creative, click and play, open world and so on, each subgenre implies a different set of rules and develops certain skills and thinking abilities.

There are learning games and there are escapist games. The truth nobody wants to hear is that all games are escapist – we turn our back to immediate reality and immerse ourselves as players in a fantasy world where we live the illusion of our actions being constructive or important. To a certain extent, they are. Games perpetuate a cause and effect dynamic that is not always met by reality, and many players do not concern themselves with the difference between a regulated, enclosed environment and the vastness of reality, nor with the difference of rhythm between a video game and life, where often the slow pace and the effort beneath each action predominate.

Games and gamified processes teach us what they have been destined to teach us. They deliver a simplified, clear experience that stands in opposition with the chaotic way life unravels. Many a time those who have played more games that lived challenging life situations find it hard to process complex situations. The tendency to simplify things and reduce multi-layered situations to their closes flat counterpart does come out of being too familiar with game-based dynamics.

As studies have noted, games perpetuate the winner philosophy – the learning value of failing lacks or is strongly neglected, and thus they promote a distorted perception of the world.

Are we strong enough to remember the rules of the biggest game of all?

To paraphrase Lewis Carroll “life, what is it but a game?” While it may surely be considered so, the rules of this game are partly mysterious and (fortunately) yet elusive. We may wish to simply it all, and make it all more understandable – but it hardly works this way.

Gamification highly serves the technology hype, as well as humanity’s dreams of automation and robotics. Any device stands the possibility of being programmed to understand the rules of a game and apply these rules in order to win. We are already making the first steps to introduce gamification in talent assessment, in education, and companies enthrall their employees by bringing games into the workplace.

We are thus encouraged to remain or to become again kids, eager to express ourselves, to have fun, to go for the immediate advantage.

To go back to literature, perhaps it would be useful to read or re-read Lord of the Flies – in a world of kids, who will be humane, kind and wise?

The biggest game of all has different rules, and it still awaits for us to be adults, mature and to have gained the degree of understanding and knowledge to be able to play it. In life, true victory is a victory for many, not just for one. Winning means turning your opponents around, perhaps changing our own position to meet in the middle. Finding out our purpose, communicating, sharing, feeling that we still have a soul – such are the victories of this intense, dynamic, trying and challenging “game”.

Meanwhile, in Gamelandia…

The online news is topped by game-related news, such as the one about the French start-up Blade bringing their cloud game service to the U.S, or the Mad Catz manufacturers resurfacing soon at CES 2018. Millions hold their breath when reading about their favorite video game latest addition, version or release, in a disproportionate effusion of sentiments.

As an old-fashioned teacher would say “first do your chores, then play”. But at a global level our chores are long forgotten, while our play comes first, or at least its two-dimensional or three-dimensional replica does.

Google ArCore AR Canvy Team

ARCore SDK to replace Tango, rebranding will follow

Google announced its decision to end the support for its famous Project Tango on March 2018. Their alternative is ARCore, a new SDK that does not need additional hardware, thus making the AR adoption easier. Since Google Tango required for extra sensors to be added to the devices, in order to function, the hardware producers were reluctant, therefore the company reoriented its efforts towards a different technology. ARCore’s tagline is “Transform the future of work and play at Android scale”.

You may explore ARCore in detail here, by browsing the supported development environments, as well as the resources Google made available in the presentation of their product. The purpose of ARCore is similar to Project Tango, respectively it provides a multidimensional sense of the surrounding environment, through a motion tracking system that makes use of the smartphone camera. By mapping out the space in a tridimensional way, this technology serves in advanced AR projects (or at least this is what the company promises).

ARCore’s competitor is Apple’s ARKit, a platform ready for roll-out simultaneously with iOS 11.

net neutrality FCC vote Canvy contact app news

The day the Internet held its breath…

We touched base with the Internet neutrality topic back in September, when we considered ISP blocking and what it means. We also mentioned the fight to keep the digital online space as we all know it on our Facebook page. Now all these are about to unravel, once the FCC vote takes place.

 

The global campaign against the vote that might bend net neutrality

The taglines read “it’s time to break the internet” – and influential groups and people call for resistance. Perhaps it seems hard to grasp the full importance of this step – yet those who know better are willing to explain it over and over again. Transforming the online space into a fragmented, multi-lane environment is bad. And once the precedent will be created, this will ripple into global effects. So yes, it concerns every net user in every corner of the world.

The Open Letter addressed to the U. S. Senate Subcommittee comprises a 43 page comment that details all the flaws in the upcoming action, as well as tries to deconstruct the false argumentation employed in supporting ISP manipulation, or, in other words, to present it as a thing that is already taking place, thus minimizing the effects of the impending vote.

“Don’t repeal net neutrality” and “you don’t understand how the Internet works” – here’s some of the most powerful allegations pertaining to the massive campaign that supports net neutrality. Striking mockup illustrations (as the one we captioned) try to make it clear to people how the Internet will look like if the act passes.

 

What can you do?

First, get informed in due time. You still have the liberty to do it – search for your preferred online authors and see what they have to say. Google the matter – browse articles, scan the arguments. Discuss what you discover, exchange ideas, become aware of what it’s going on and of the impact of these events.

In short, what could happen is that “the proposal would undo regulations that prohibit broadband and wireless companies from slowing or blocking access to the internet and banning them from charging internet companies fees to reach their customers faster than competitors”, as CNET explains it.

Secondly, check pages such as this, in order to see how you can help. Express your presence while it still matters.

Hoping to post again in an environment where the online looks the same, and it’s not shredded into multiple pieces with different regimens.

Canvy Facebook messenger for kids

Social media market enlargement – as reflected in Messenger for kids

We seem to be hearing a lot about technology use among seniors and/or social media for the elderly. Of course, this is just one side of the audience spectrum, while the other consists of the young(est) audience. Both segments are potential sources for a demographic market enlargement, as they provide constant technology and social media users, currently embedded in the overall audience.

Targeting these categories separately would surely be a profitable move – but is it also a common sense decision?

 

Quick case study of the Messenger for kids situation

The Facebook Messenger App for kids is designed for “kids 6-12 to connect with their family and friends, with parental controls to ensure they do so safely. It includes real-time video chat with AR effects for more fun!” – see more details here.

But why the fragmentation? Of course, as a contact management app, we may easily say that the more social media channels, the better. This means that people have an increasingly acute need to centralize various messages incoming on different channels, much to their exasperation. As long as the main channels are integrable at a policy level, as well as at a technical level, their fragmentation provides for the thriving of contact management apps.

However the question remains – why go for fragmentation, as a social media company? The messenger for kids seem to be packing in Snapchat-esque features and a hybrid type of parental control, where Facebook vouches for parental approved content circulating between the kids, yet the parents cannot see the chats. At least that’s what we gathered from a brief browsing of this topic.

The audience would consist of the kids that already use the full Messenger (doubtfully, since going for a lesser, more childish version is frankly a no-no), and the kids that would use the full Messenger, but aren’t allowed to. So it would be parent-approved, Facebook-supervised tool. The dream of every 6-12 child that yearns for digital communications.

 

How about the elderly?

Imagining a symmetrical move to the other side of the audience spectrum, the elderly should get their own Facebook or Messenger, where they could… I don’t know, exchange nostalgia messages, apply retro filters, play Bingo or have other “specific” activities.

Isn’t it weird how we stand united in separation? Why split the audience (besides dreams of, no, not of sugar plums, but of profit), and this after a century long experience that people do not like to do as they are told?

The elderly do, generally, have more time on their hands, compared to how their schedule looked like one or two decades ago. But they are also re-enjoying life as it is, with fresh air in the morning, with telling stories to their grandsons, with having tea with friends and real-time gossiping. In fact, they are a fickle audience when it comes to social media, because they might just be wiser and more real in their options than the younger adults are.

Welcoming them on social media could mean embedding extra options into the already-existing apps. Or, yet again, it may translate into a lot of fuss, market studies, extra apps or customized apps. Which one do you think it would be the best?

 

Market enlargement done right

Yes, there are audience segments that could use some extra attention and custom-tailored options.

Yes, by stimulating these people to be more active on social media, the specific market would most likely increase its dynamism and in fact would stand an “enlargement” process.

But adding extra apps in the already crowded digital landscape is counter-intuitive. Competitors have to stand together in the same niche, yet two and more apps from the same brand, due to, well, different targeting, is just too much.

Supplementary fragmentation leads to annoyance and confusion. Friends, business contacts, family and peers would be ultimately spread out among an indefinite number of social media applications, randomly open and shut, each one beaconing their notifications, each one difficult to configure, mute and so on.

Why not put users in control – for real? Allow the existing apps to be refined in a way that would meet specific needs. Kids – load preset configuration number 1! Elderly – load and customize preset configuration number 3!

Wonder if that is actually technically possible – but what isn’t, nowadays?

 

1128 pexels-photo-373543

AWS Summerian, contextualized in what smartphones tech is concerned

In a previous post, we mentioned that AR technology relates to next-gen mobile phones. Due to the fact that for these devices, VR technology is considered less suitable, the development of AR applications should be the key for future success.

In this context, Amazon’s cloud division (AWS) launched a new Amazon platform, the Amazon Summerian, supporting the rapid development of AR, VR, and 3D applications without the need for sophisticated coding skills. Available in a preview version, the new service is browser-based and benefits at this stage by a considerable push from the company, who wants to accelerate its adoption by the developers.

Integrated, easy-to-use tools should tip the market

Mass-coding is a dream many have when anticipating the future. Being able to have at hand an average employee that is basically skilled in coding, and pairing this type of professional with easy-to-use developer software could serve in a rapid implementation of various concepts at a global scale. Of course, this dream is also cost-saving, as well as perhaps a bit offensive from the point of view of an old school programmer.

Attempts of materializing this idea are already in motion – from introducing coding as a new language in the school’s curriculum, to making various coding apps available, so that kids are familiarized from an early age with this activity.

The other side of the coin consists of the easy-to-use tools designed for developers. When backed by tech leaders, these tools are bound to have a meaningful impact on the market.

High expectations, more exigent customers

 

Amazon, in order to present its product, conveyed the following statement to the public, through the voice of Marco Argenti, the Vice President of Technology at AWS: “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

This raises quite a few questions, related to the possible variables – does this estimate concern low-skilled or high-skilled developers? Is this an accurate expectation to create, or is it just a marketing move?

Some of these questions have answers, while for others, we still need neutral feedback. For example, the same FirstPost article mentions how the developers “need no specific experience in AR or VR programming”, but also that the company is “working on integrating third-party developers with the services to add more features”. So the platform is partly work-in-progress.

While the customers are increasingly demanding, the specific market includes an extended array of developer tools, as you may see here, some open source, others selling for quite reasonable prices, depending on the budget.

Trendsetters will be trendsetters

 

There’s nothing like good, powerful support coming from an established source that is willing to push a product on the market. All its qualities are underlined and turned into selling points, while the sore points are remedied or in view for remediation.

From this angle, a product coming from Amazon, Google (another company investing in the same area), Microsoft or others manage to equal similar, more competitive products, who do not benefit from the backup of the huge promotion/selling mechanisms these companies have. This market gap (more like a publicizing means gap) is supposedly here to stay, because it determines smaller developers to cooperate with the bigger companies more willingly, in order to join forces.

That is why even the small moves in the market, when coming from huge tech companies, are relevant. They help in anticipating future trends. Their small moves are doubled by ample investments, and these companies are likely to shift entire markets for their estimated ROI. Others may benefit, too, in the process. Customers most certainly benefit from the fierce competition – and so do the smaller companies that are clever enough to take the pulse of the market.

Canvy, Canvy Team, Black Friday

Black Friday – it’s coming and you should be prepared

Even though this annual event entitled Black Friday has already included in its tradition bad deals, too, we are mere people, after all. We are curious, we are in touch with all things tech, some of us enjoy shopping online, and others still appreciate a good brick-and-mortar display filled with gadgets.

The idea of being able to get a few things at a more advantageous price appeals to all humans. (Even to those who are against consumerism, or at least it makes them go through a rather difficult time when the mother of all deals is stepping into town…)

However, considering that the habit that began roughly around 1952 transformed over the decades, increasing its amplitude, but also giving way to scams or exaggeration, what is the right way to approach Black Friday, in order to benefit from it, rather than being crushed under its pressure?

 

A few wise questions to ask yourself

Before knocking down the door or typing down your card details into an online portal, best ask yourself a few questions such as:

  • Is this something you thought of buying during this last year?
  • Is the price worth buying, compared to the price tags you’ve seen the previous YEAR? (yes, year, since some stores actually raise the prices, then lower them in an artificial move just before BF)
  • Do you have all the accessories you need (if not, consider how much you will actually end up spending, accessories included – are you comfortable with that?)
  • Are you replacing an item or getting it for the first time? (for the more ethically – concerned, do you REALLY need to replace that item this year?)
  • Do you have the place to install the item? (not fun buying a big smart TV just because it’s a deal, only to find out it does not fit your room)
  • Are you up to getting all upset if you actually don’t get to buy this item before the stock runs out? (this too happens quite often, so do you want to go through all the trouble or would you rather drop the entire thing?)

 

Now, proceeding to more familiar (tech) considerations…

Although there yet another month until Christmas, you might well say “Bah Humbug” when reading our above section. We understand why, but when seeing pics of crazed people crowding over the sales, a few reasonable words don’t seem redundant.

So, knowing that we’ve warned you before, now let’s get to some of the most attractive BF deals – as online media announced them.

Here you may find a complete guide of this event, including what is BF, how did it all start, the announced 2017 dates, BF shopping tips (out of which we cannot but condone “research, research, research!” – beforehand), and so on.

Mashable also provides a foolproof guide to victoriously go through Black Friday.

For more targeted special offers, it suffices to search on Google. As for some of the name explanations, here are a few of them, as listed by Business Insider.

Wishing you happy (and wise) shopping, we do have a couple of good deals on our minds, of course – but we plan on approaching the entire thing with the tech – specific composure, as well as communicate with our friends (via Canvy, of course), so that we share the best offers and help each other when it comes to beating the first wave of BF rush!

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Where does “organic” stop and “sponsored” come in – a short Canvy Team review

As you may already be aware, Mozilla switched back to Google as the default search engine for Firefox in in the U.S., Canada, Hong Kong and Taiwan. The news implies that Google paid quite a considerable amount of money for this move, but it does not mention the exact value, since the “Google spokeswoman… declined to comment further”.

This is an example of how the things we take for granted when using digital tools are in fact mere results of deals, negotiations and big investments. So, what else is new, right? Not new, but rather the result of dwelling on the same idea: our satisfaction or annoyance related to all things tech-related is in fact attributable to such large scale moves. Of course, customers have their own options to make, but we only choose from the available “spread” – and what makes some variants available or not is in the hands of leading-edge tech companies, based on analytics and market considerations.

 

Organic versus sponsored/paid

The digital data we are exposed to is organic, unless labeled otherwise. However, even this commonly considered organic data may in fact have had to go through various funnels and the selection or boosting systems before reaching the average user, which makes it only partially organic.

To come back to the above news, when we employ a certain search engine, we take on all its predetermined terms and conditions. True, we get a lot of valuable free access to information, as well as other perks, in exchange for this. But those who are trying to reach us as users have to abide by the rules and conditions of the search engine – and sometimes their information fails to reach us. We don’t choose from a pool of infinite data, we only select from a bunch of preselected one. With all the AI algorithms, the selection itself got modified, to an extend that in fact it is not us who makes the choice, but an average individual located roughly in the same area as us, having approximately the same age, gender, preoccupations and so on.

Organic search results therefore are a myth. At the opposite end of the spectrum, we have the data labeled as promoted, paid for, sponsored etc. It’s the upfront marketing data, placed in an area where the smaller players in various fields compete for the attention of the oh-so-powerful-yet-many-times-unaware-of-its-importance-and-value, the (potential) customer.

 

Getting more comfortable in our role

As a formerly living in a rural area person who moved to the city becomes used to the point of being dependent to the modern urban commodities, the mighty world wide web users become more and more attached to great visuals, efficient services, fast query results and brand relevance. We have stopped questioning the “results” long ago – are they organic or are they paid for? The degree of gullibility just showed its amplitude in the fake news issue.

Is this a good or bad thing? Perhaps it isn’t even a duality question. However, it is a common sense principle that one shouldn’t completely rely on something barely understood. Right, but we do need everything digital every day, more and more – it’s a mass thing.

Even though we keep on using all the wonderful digital tools, both software and hardware included, being inquisitive and aware is a must. Let’s not get so comfortable, lest it will act against our own good.

Consider this: you go out and have a great meal with your friends, somewhere locally. You come back home and you search for the place online, eager to recommend it to someone. You forgot the name. It’s not the type of place that’s word of the mouth. You type, let’s say “pub great ribs wide variety beer”. And the results don’t point to the exact place you’re having in mind. Yet they do have a web page, and they have presented their offer properly on that page. What is going on? The entire labyrinth of moderated search is put in motion, but this specific business cannot reach you – it got lost somewhere in its entrails.

 

The bottom line

As a business, learn how to master the mechanisms that allow you to be visible to your audience and reach out to them.

As a customer/user never forget that often the digital environment serves you the most optimized results, not the organic results per se, nor necessarily what you really had in mind when you hit enter, or what is best suited for you, as a unique individual. Keep searching – combine offline with online and whenever needed, make your voice heard. Customer feedback matters even in cold, mathematical algorithms, and will count in decision making. We are still shaping the world as humans, we just have to be more on the ball as before.

CANVY, Facebook, messenger, payments, news

Social Media Communication, a significant new threshold, in the Canvy Team’s opinion

Digital communication evolved from standard, more formal means, towards friendly, viral tools. The “why” is rather a no-brainer. It did so because it followed the mass of people that crowded the most intuitive, friendly and progressive networks.

We are now experiencing communications that recreate in the cyber medium the vibe of face-to-face discussions, as much as possible. We send smileys, we generously impart GiFs, memes, photos, audio sequences and generally, we mimic real meetings with a combination of digital signs and feeling conveyors.

 

The next level of interactions is here

Social Media imitated real social interactions, bringing in gradually more tools of success in its attempt. But it all has a commercial underline, which is not contradictory to the first statement here, because society too has commercial nuances – some might even say highly intensive commercials tones, not just nuances.

Therefore Social Media opened up into messaging networks, which in turn opened up to peer-to-peer payments.

Say what and where – you might ask. “Payments in Messenger comes to France and the UK”, titles AndroidHeadlines.

The initiative is bound to be one of impact. In any case, it is very interesting to follow the developments, no matter that we root for it, or on the contrary, we would rather remain conservative in our payment options.

The feature is intended for friends transferring money to each other, but it might be just the first step. Depending on how this capability will be received, perhaps Facebook will extend it for other purposes, too.

You may find out more about the necessary steps and the security guarantees in the source article.

 

Monetization, comfort and emotions

It is only logical that many of the great digital tools count on users getting familiarized with their features, then becoming almost addicted to them, to a degree where even changes towards monetization don’t bother them.

Due to the fact that a certain such product proves useful and dependent, one would be willing to pay for extra features, or even for upgrading older features.

Facebook keeps many of its attractive features in the freebie zone, be its main social network or the more recent Messenger. Changes may revolt users, but they still remain enlisted. Of course, there also is such a thing as the straw that broke the camel’s back, but this network seems to be attentive enough to avoid it.

Instead, going with the flow, as you can see, the company decided to dip its toes into the payment market waters. Do you think this is a successful move or not?