As the market of smartphones illustrates, the offer is wide enough for every pocket to find a suited device. From high-end phones, an area where Apple competes with Samsung, to low-end cheap devices, which are still able to provide Internet connectivity and support the most popular apps, there’s plenty to choose from.
In a similar way, other tech gadgets find their state-of-the-art expensive materialization, their mid-range one, as well as the low-end affordable counterparts.
How is the market allotted – do big incomes pair up with expensive tech, or the pattern is less obvious?
Of course, a pertinent answer to this question is only possible when based on recent, consistent market studies. But how about induction? Each of us can pay attention around and notice who owns which brand of technology, and how often do they renew their devices.
The results may differ from country to country, even the regional culture influences such behaviors. Of course, there are exceptions anywhere – but the average person tends to follow the immediate trends.
For example, there are a lot of people who do not have their own income (youngsters) or people with a low income that are brand fanatics. You may notice such people featuring the latest iPhone model, or at least sticking with a well-known brand. The middle segment would most likely be constituted out of medium-income people who choose to go with a well-known brand due to the implied guarantee of quality, but keep the same device until it expires, being uninterested in going for the latest model.
This segment must be pretty consistent, since the big tech companies are tapping into it with the strategy of ceasing support for older versions, or promoting software that only works on more recent models.
The gap between assumptions and reality in tech
As mentioned, only a truly professional market report can pretend to reflect the actual reality of what is going on. Pretend – since there is a degree of accuracy involved in each study, which leaves behind a degree of inaccuracy. The media often forgets this detail when going for attention-grabbing titles, and employs firm, one hundred percent word.
There are also scientific studies on social effects – viral phenomenon, critical mass, influencers… These familiar words do characterize precise, quantifiable social moves. Researchers specialize in predicting them, and more recently, AI & Machine Learning play an important role in forecasting tendencies that affect businesses.
The reality, however, does look a bit different. Your grandma might be using your old phone, or your kids may chat or play games on your business phone when at home. The full featured user is in fact an enigma – and some say it’d better remain as such, to a certain degree.
Meanwhile, the low-price tech catches up with the high-end players
Testing is the mother of truthfulness, in tech. We didn’t get the chance to test the new Mi Smart LED TV 4 (Mi TV 4), but it seems it is a hit in India at the moment. This fact is plausible, as all revolutionary technologies started by being extremely expensive, then reached affordable costs. Being able to deliver excellence at a reasonable price is part of the technological race since forever.
As long as those who launch such products are honest and do not create then crush false expectations in their clients, the process is more than welcome. We may still have dreams of well-known brands, but sooner or later we’ll notice a friend that perhaps has the same benefits from his less-known brand device as the owners of high-end brands have – and this will get us thinking…