Besides keeping an eye on the latest in technology, and especially in apps, we all know that signaling, “digesting”, and perhaps adding a bit of a different angle on the most recent stories serves in riding their ranking wave. This technique is established in the online environment.
When the spotlight news happens to be on a topic that we already know, fully understand or at least partially grasp – all for the better. But when the leading lady of the tech news is more of a niche subject for us – the Canvy team members that love to share weekly trending articles with our audience – we may be in a bit of a tight spot.
Exercising a different kind of topic
However, we decided to take the bull by its horns and attack the top trending tech story in the US region – two famous Japan-based fighting video games just got “DLC characters from old beat-’em-ups”, according to vg247.
Now, you may wonder what the link between this and the target audience for Canvy is. It might be that we have Canvy users that are passionate about fighting video games. Or not. Anyway, these games have a huge mass of fans, and most definitely their fans also own smartphones and have contact lists, therefore a potential need for our contact management app. But enough with the backstage justifications – let’s dive into the main story we picked for today.
What happened and why should the gamers feel thrilled?
As we mentioned above, two renowned games just got new DLC characters. FYI “DLC is extra content for a video game you download from the internet, either distributed by the game’s official publisher or a third party content producer.”
Let’s also disclose the games – it’s all about Street Fighter – created by Capcom, and Tekken (Iron Fist, in Japanese) – created by Badai Namco Studios. Fighter fans will add to their arsenal in Street Fighter 5 the character Abigail – from Final Fight. Meanwhile, starting with Tekken 7 Geese Howard is the next add-on character.
The announcement was made on 16th July 2017 during the Evo (Evolution Championship Series) 2017, held in Las Vegas.
The humans behind the two games – and their alleged friendship
That’s the news – in a nutshell. Also, adding to that, it seems like for the first time (?) the two competitor developer companies teamed up, in a move that serves for the good of the fighter game genre – as the source we quoted in the beginning of our piece mentions.
A human-to-human friendship might be behind this move – respectively Yoshinori Ono (Street Fighter) and Katsuhiro Harada (Tekken) are rumored to get along, especially that in 2012 they collaborated on the crossover release Street Fighter X Tekken ( – now look back at our question mark from 5 rows above, and fully understand its purpose…).
The bigger image in all this
Software developers create games, programs or applications, which in turn expand their own life and meaning when imbued with the perspective, actions and energy of all the users around the globe. It’s a case of double creation – the backbone fueled by developers gets full life only once the audience fills it with actions, purpose, feedback, and continuous use.
True, the video games are sort of a supreme example. The audience is unrestricted by age, race, interests, special abilities or whatever other characteristics might there be. On the opposite side, people who employ business apps should have something to do with the business environment, those who employ creative apps should be potentially creative and so on. But the pattern is the same – the work of a team of developers holds the potential to expand it influence and power with the contribution of the product’s users.
Developers provide a framework, whilst aiming to improve upon a certain starting product via user feedback, market monitoring and so on.
And, some day, there is the passing of that magical threshold when you realize your product has really turned into an inanimate friend for all those who employ it – a friend in need, a skill expander, a loyal assistant or whatever other role a software product might take.
Do you agree?