Posts on Jun 2017

Canvy Team, apps, communications, WhatsApp, Snapchat, file sharing

When apps redefine communications – Canvy Team latest news recap

Although the modern communications market is still fragmented, the main communication channels and apps “own” certain features. Meaning that, even if successful features tend to spread via imitation or innovative answers within different apps, the audience tends to keep associating them with the brands that introduced or perfected them.

Some may wonder what else is new in digital communications. Well, the main established players in this market have found out once again that it’s the details that matter. Intuitive UI, friendly logos, tiny features that hold the potential of great impact may all be essential at the end of the day, as seasoning is for a great dish.

 

A successful app now allows sending any type of file

Loyal users everywhere are thrilled – and for a good reason. WhatsApp experiments these days with a feature that allows users to send other files than photos. The accepted files may be as large as 128 MB for iOS, 100 MB for Android and 64 MB for a Web client.

This new feature illustrates the way modern communications widen their range – why go out of the app, in order to send specific files via a different channel?

Well, the question above is not just rhetorical. We already have some critical voices that warn of the potential risks in this new WhatsApp capability. Some files may be malicious, or may carry items that in fact are not legally share-able. In other words, it seems that the difficulty of file-sharing in our day and age is not random. There are important cyber-security considerations involved, as well as legal considerations.

But why spoil the WhatsApp experiment by contemplating the difficulties involved? Most likely, if this feature proves successful, the company will mitigate the risks.

 

Tracking people on the map – a superpower of yet another communication app

No need to hold your breath or start guessing – we are talking about Snapchat. The instant fun, amazingly simple app now allows friends to see each other’s location. This new tool is bound to change the rules of the game a bit – since it basically introduces a tracking feature. See here more on this topic.

As we may see by looking at the bigger picture, both of these recent pieces of news illustrate how the communications apps compete for the fragmented market we mentioned above. Yet the more attractive these new features are, the riskier they might be – in turn.

What is your opinion on this attractiveness vs. privacy topic? Did you have any incidents involving modern communications risks? Are you concerned about the implications of sharing sensitive files via certain communications channels or not?

Let’s remember…

…how there is an intended line between work/office communications and private messaging. Yet the obsolete look and features of some work-destined communication channels results in employees doubling the way they communicate among themselves by employing the mainstream, private-targeted apps. Therefore, the idea that your staff is using more secure channels in order to communicate work-related details might just prove a utopia. These tools are all efficiency-dependent. When they fail to meet the users’ expectancy in terms of speed, responsiveness and friendliness, they end up being rapidly replaced by the next app in line.

Finally, although it may sound like an old Hallmark card, modern communications, in fact, are all about sharing and receiving. Without letting some of your digital persona be seen, these virtual communities would be an extremely boring place. The communications landscape is made out of the few from the many, combined with the more from its “stars” – people who enjoy the spotlight and have found the answer to their dreams in the way modern people communicate – text, photos, file-sharing and all.

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Who else is redesigning their communication app? – Canvy Team -selected tech news

Hello to all our readers! While browsing through last week’s notable news, we decided to see the details of a couple of MFST announcements. One of them in particular is of interest for us at this moment – and we will unveil our main reason later on in this post.

Microsoft and its spotlight news – hardware

First, let’s take a look at a couple of hardware news.

The company managed to keep their audience engaged last week, with its new lineup of Surface devices. You may see here a 60 second cut of a new dedicated ad. Not every rumor about these devices is positive, though: Forbes highlights the unpleasant “lack of repairability” characterizing the 2017 Surface Pro laptop, designed in a way that mimics Apple technology – in what the repairing is concerned.

Yet another MFST innovation is the Microsoft Modern Keyboard, featuring a hidden fingerprint sensor. Aiming to make passwords a thing of the past – at least for the users which enjoy biometric authentication, this new keyboard looks and feels a bit MacBook – like, as Daily Mail puts it.

Microsoft recent news – software

It seems we’ve entered a summer for significant updates, upgrades and for refreshing the look of certain applications – a thing we are most interested about.

Pix, the Microsoft camera app on iOS camera app, just took the idea of photo embellishing to a new level (new for Pix, customary for third-party apps that revolved around filters, photo enhancements and style filters – think the Prisma photo editing app, for example).

And last, yet not least, Skype will undergo a major redesign. The company unveiled the new look earlier this month, and we can see how they are going from the specific look towards one more in tone with the appearance of WhatsApp, Facebook Messenger or Snapchat. Is this how the desire to blend in looks like? Or is it that a certain visual aspect of what the communication apps are concerned proved to be the winning formula?

Going from cute to complex and discrete – this is how this move is perceived by some. True as it might be that we go on certain networks to reconnect with friends and discover groups based on interests, common activities or shared values – as adults we all spend a lot of time engaged in professional activities. A certain “attire” slowly works its way into the visual elements we are most attracted to – a nuance of seriousness gains momentum. In other words, although the fun and bright design lures people towards an app, classy visuals do win in the long run.

What do you think about the way certain apps modifies their look or logo? As you may have noticed on Facebook, here at Canvy we are in the process of implementing a major upgrade, looks included. Stay tuned to find out exactly when, and in the meantime, let us know your ideas on this subject at marketing@gocanvy.com.

Canvy Team, Cortana, Microsoft, AI, push, rumors, communications

Pushing for human-machine voice interaction, the Microsoft way, reported by the Canvy Team

The future of technology is already here – or at least that’s the message the tech giants convey to their audience with each opportunity they get.

The latest rumors linked to what users are invited, if not pushed to do, by a major company, come from Microsoft.

In the context of the re-released KB3150513 Windows patch, which prepares older system versions for the Windows 10 creators update, it seems that the company has some serious modifications in mind in what their AI assistant, Cortana, is concerned. But bear in mind, this is a report about an unannounced feature update.

 

How Cortana is doing so far

Despite the Microsoft claims that Cortana usage is high, this estimate is a bit over-inflated, since it takes into consideration the feature’s employment by unaware users. This means that Windows search goes through Cortana and is counted as such, although the users don’t intend to use the help of this digital tool.

The overall impression is that users do not enjoy using Cortana instead of the classical computer interaction systems. The attempts to disable it became fewer, once its location was in the system tray – and it did not get in the way as much as when it was in the taskbar.

The recent rumors concern the fact that Microsoft is looking for a way to revamp Cortana and make it “more conversational”, aka to discourage users from ignoring it. With the aforementioned reserve that these rumors may prove to be true – or not, such a move confirms that the voice-activated AI assistant is not doing as expected in terms of usage and popularity.

 

Communication means – a matter of acquired taste?

Each revolutionary moment in communications has had its enthusiasts and its skeptics. The thing is, not all of us are alike – some enjoy voice communications, others thrive when it comes to writing messages or texts. However, with modern tools there is just one main way to go, sometimes. Therefore, those who are more reluctant have to be lured in the new trend via ingenious ways. And that’s where strategy matters.

Take for example the way visual communications, as well as providing relevant information via videos, have made their way into the Internet environment. This medium seemed entertainment-prone at the beginning, yet nowadays it is employed in business communications, large-scale marketing and education. Even those who did not naturally enjoyed it have learned to appreciate its value.

Therefore, the way we communicate may well be an acquired taste. From the traditional audio to the more evolved audio-video we all carry on our devices now, trends and habits have succeeded each other. Not all trends have emerged naturally – and the strategy beneath some has proven extremely complex.

 

Not all innovation is successful, but cleverly designed innovation holds this potential

The matter combines concepts, their materialization, the right moment and a lot of financial considerations. There are ideas that do not meet the needs that emerge from the live momentum – they may experience a glorious comeback later on or become a failure. There are great concepts that poorly materialize, but also under-financed or over-financed ideas.

Cleverly designed concepts are bound to succeed. It is always interesting to see how their road to success looks like, and what strategy comes to the rescue when their audience is reluctant to adopt new habits or new approaches to evergreen things.

Brand-user communication may just fuel the right strategy moves, from details that matter to bigger elements that might just re-shape the user experience.

That being said, the Canvy Team always appreciates your opinions and suggestions – just send them at marketing@gocanvy.com. Let us know what you like the most, what you would want to find out more about and what you think we could improve.

Canvy Team, Alphabet, $ 1000 stocks

Google’s Alphabet move generated a powerful parent company – the $1000 threshold news, summarized by the Canvy Team

Alphabet Inc shares went over $ 1000 for the first time ever. The class A shares pertaining to this company closed at $1,003.88 this Monday, according to Mercury News.

As you may well remember, Google went through a restructuring process, completed in October 2015. After creating Alphabet as a subsidiary, Google itself merged with yet another subsidiary – this time a dummy. This dummy subsidiary belonged to Alphabet, thus the newly-created brand ended up as a parent company for Google. Via a two-step switch, the tech company emerged more powerful from this reorganization process, while choosing a clever move that did not require for the shareholders’ vote.

Well, if any of the important shareholders may have felt threatened by this important change dating almost two years back, this moment of business history surely confirmed the company went the right way.

If curious, you may see here more details on the $1000 mark here. Apparently the Alphabet four-digit stock price comes only a week after Amazon marking the same milestone.

How tech, business and finances merge together for the perfect combination

We are tech people, as well as strategists. While focusing on what we aim to improve via our app, we also find tech success stories interesting and valuable. We keep an eye on what’s trending in relation with the tech giants, and we like to see how startups evolve and gain traction, as well.

Here’s an article on the $ 1000 stock-club and its select membership, dating back to 2013, when Google was just Google. Perhaps you find it interesting to put the values in perspective.

Although the said value of the shares greatly depends on the companies’ refusal to split the shares, the high-value status generates a stability effect, since such trading instruments are out of range for most of the usual investors. Volatility is most likely reduced this way.

While some voices fear bubbles whenever such high stock values are involved, others see this threshold share price as a trophy for the companies that manage to attain it.

Bottom line, in our times technology, business and finances merge together for a promising combination. While some companies represent success stories we may all learn from, others emerge as startups or smaller ventures, yet may hold the potential for great achievements.

Take yet another trip down the (volatile) digital memory lane and check out how investing in tech IPO’s looked like 4 years ago – here.